About this role
- Lead end-to-end planning and execution of new product launches, covering naming, packaging copy, website and social assets, promotional campaigns, pre-orders, and localization of branded character content for the local market
- Oversee owned social media channels, word-of-mouth marketing, and search and generative-search optimization strategies to build sustained brand awareness and engagement
- Develop and execute public relations strategy, including press releases and ongoing media and KOL relationship management, to strengthen brand reputation and mindshare
- Identify, negotiate, and manage strategic cross-industry partnerships, such as collaborations with other parenting brands, educational organizations, or IP holders, to expand the brand's audience reach
- Design and run structured user and market research initiatives, including customer surveys, market studies, and exit-poll analysis, translating the findings into actionable marketing strategy
- 7+ years of hands-on experience in brand marketing, integrated marketing, or product marketing, with a track record of owning campaigns end to end across social, PR, partnerships, and research, rather than just managing agencies
- Strong consumer empathy and research capability, with demonstrated ability to translate user insight into brand and marketing strategy
- Business-level English proficiency, sufficient for regular reporting and strategic alignment with an overseas headquarters
- Proven ability to independently drive a project from zero to one, without heavy day-to-day oversight
- Strong project management skills and self-discipline to manage multiple concurrent workstreams
- P rior marketing experience in early childhood education, or in baby and parenting consumer brands