Data & Analytics Partner

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit  WPP.com .

Who  we’re  looking for:

VML is seeking a  Data & Analytics Partner   to  lead the setup  and  onboarding  of a  new client.  You will be a trusted partner to our client, navigating their business, understanding their  challenges  and  connecting across VML ,  as well as WPP at large ,  to  ensure  we are setup to  deliver  success with  world-class services and  solutions .

T his role  leads  an integrated  Data & Analytics team across  measurement & reporting, predictive modelling, data strategy solutions ,  covering media, CX, CRM  and more .  As such, you will need to organise,  motivate  and inspire to connect all (data and non-data) disciplines in delivering success for our clients. Gravitas and strong collaboration are essential.

What  you’ll  be doing:

Team  setup,  leadership & management

• Setup and  l ead a  client-oriented  team of data , technology and business consultants, analysts and engineers,  overseeing  client  onboarding plans  and managing team workload.

• Direct  and  motivate  the team  to help them achieve their goals and deliver brilliant work for VML’s clients.

Data  & Analytics   leadership

• Act as strategic partner and advisor, helping clients to  leverage  the power of data ,  martech , analytics  and AI  to achieve their goals and drive effectiveness and efficiency.

• Develop proposals and methodologies for Data & Analytics  consulting; encompassing data, marketing technology ,  AI  and operations (process, skills, culture, business change etc.) .  I nclude s   data ,  AI ,  marte ch  and  adtech  transformation roadmaps, measurement frameworks   and associated operating model development.

• Analytics & Data Science  solutions; encompassing   customer analytics (e.g.  customer segmentation,  predictive modelling), digital analytics (e.g. journey analysis ,  web/app, media analysis) , business intelligence (e.g. dashboard  reporting)  and  AI (e.g.  conversational  BI )

• Inspire our clients and  all  of   VML with thought-leadership and best practice.

• Work closely with our clients to help diagnose and solve their challenges, support their data  & AI  vision, and make it happen.

• Drive client success and satisfaction in all you do.

Business Development

• New business – be the go-to data  and analytics  lead for pitches to deliver winning proposals and presentations.

• New &  Organic business – be relentless at bringing  new ideas  and opportunities to grow our existing clients and bring our data offer to clients who work with us in other disciplines.

What  you’ll  need:

• Exceptional experience leading across data   and analytics   in a  consulting/agency environment , setting up teams and  operating models with clients.

• A belief in the value of data-driven marketing  & AI  to deliver exceptional results.

• Experience of building relationships with clients from junior to C-suite and dealing with the different and complex personalities involved.

• Someone who can unify groups from across a wide skill set and unify them behind a clear brief or goal and deliver excellent work for clients.

• A candidate with the ability to engage people with their presentation skills but show excellent active listening to create clear actions which meet client needs.

• A person with a love for data-driven marketing and is constantly following trends to develop impactful and significant work for our clients.

• Significant experience  at scoping, resourcing, and developing commercial proposals.

• Knowledge of data  an d   analytics  technologies across the marketing and digital ecosystem including media, commerce, social and digital platforms, CRM & loyalty.

• Knowledge of analytics solutions  and how AI can be  leveraged   in marketing to drive growth  – a technical analytics background  is  advantageous .

• Must have knowledge (you need not be a deep practitioner in all these areas, but do need have a good appreciation across them):

• Data  strategy  consulting  – data  landscape  (1 st , 2 nd , 3 rd  party data) ,  data  management ,  governance ,  roadmap and use case development

• A nalytics  & AI  –  segmentation, predictive  modelling, measurement  & reporting, AI  marketing  applications  and  product development

• Marketing technologies – data cloud solutions,  clean rooms,  analytics  and reporting tools, CDPs, CRM / marketing automation , AI technologies

• Marketing operations –   operating models, process design, governance ,  data culture and skills development, client  enablement  and business change

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit   www.vml.com , and follow along on  Instagram ,  LinkedIn , and  X .

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