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Own the daily, hands-on management and optimization of paid social campaigns, primarily across Meta, TikTok and Pinterest
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Oversee the paid social agency knowledge transfer, including access and change-history review, naming and taxonomy cleanup, conversion-action auditing, feed ownership mapping, historical experiment review, and reporting continuity
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Build, launch and monitor campaigns across prospecting, retargeting, and customer acquisition while managing budgets, bidding strategies, audiences, and campaign structures
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Proactively monitor performance to identify opportunities, issues, and shifts in performance
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Continually optimize investment toward the audiences, campaigns, creative, and placements driving the strongest results
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Stay current on Meta, TikTok and Pinterest’s evolving advertising products, automation, AI-powered tools, and platform best practices
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Manage a structured testing roadmap across audiences, creative offers, landing pages, bidding strategies, and campaign structures
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Identify opportunities to expand and improve prospecting and new customer acquisition
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Balance short-term performance optimization with opportunities to identify new sources of scalable growth
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Partner closely with Brand and Creative on performance creative and creator and UGC operations, especially as they relate to paid
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Identify the messages, hooks, formats, products, offers, and concepts driving performance
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Develop creative briefs and testing recommendations based on performance data
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Help build our creator program, identify and manage creators, bring them into the TBT ecosystem (via Impact, ShopMy, LTK, etc.)
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Identify UGC content with the potential to scale through paid media
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Track usage rights, creator authorization and whitelisting, and TikTok Spark Ads
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Monitor key performance metrics including CAC, ROAS, MER, conversion rate, CPM, CTR, AOV, and new customer acquisition while analyzing performance using platform data alongside GA4
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4–6+ years of hands-on paid social experience, with retail or ecommerce experience required
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Deep hands-on experience managing Meta, TikTok and Pinterest ads, including personally managing and optimizing meaningful paid media budgets
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Sound understanding of prospecting, retargeting, and new customer acquisition
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Knowledge of ecommerce performance metrics including CAC, ROAS, MER, conversion rate, AOV, and LTV
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Deep analytical skills and the ability to quickly diagnose changes in performance
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Creative instincts and experience using performance data to inform creative strategy
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Experience with GA4 and ecommerce measurement and attribution
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Ability to work independently, move quickly, and prioritize effectively
You may also have...
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Broader performance marketing experience (e.g., Paid Search, Affiliate marketing)
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Background in apparel, fashion, weddings, occasion-based businesses, or omnichannel retail
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Experience scaling creator or UGC content through paid media
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Experience with incrementality testing or marketing mix modeling
- Competitive medical, dental, vision, and disability plans
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Option to participate in a 401(k) plan through Betterment
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Open paid time off
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Paid holidays + annual winter break
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Monthly cell phone reimbursement
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Monthly wellness stipend
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Work from home set up stipend
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6 weeks paid parental leave; an additional 6-8 weeks disability leave for eligible birthing parents
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One Medical and Wellhub (Gympass) membership
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Employee engagement, cultural events, and trainings
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Discounts on garment rental and purchases for you, your partner, and friends & family
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Annual compensation review process
The base salary range for this position will be $105,000-$120,000. Compensation may vary based on the candidate’s skills, qualifications, and location. The Black Tux defines compensation plans using market data aligned with comparable companies at a similar stage and size as ours.