At LinkedIn, our approach to flexible work is centred on trust and optimised for culture, connection, clarity and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
The LinkedIn Marketing Solutions (LMS) Marketing Science and Technology team is seeking a dynamic, visionary strategic analyst with a strong technical background and proven expertise in insights, marketing analytics and measurement innovations to join our global team of marketing measurement and insights experts. This team is responsible for developing and scaling leading-edge marketing measurement and insights solutions to support our LMS sales teams by deepening strategic relationships with our customers and driving commercial outcomes.
As a Senior Strategist you will be at the forefront of providing data driven insights and driving measurement excellence for our clients and agency partners. Partnering across sales, product and marketing, you will lead the adoption of advanced analytics and measurement strategies, harnessing industry-leading data to unlock actionable insights and maximise advertising impact across digital platforms.
Responsibilities
- Client Leadership: Partner closely with sales to translate data-driven insights and measurement into actionable strategies that improve business performance for our clients and agency partners
- Insights and Influence: Synthesise complex data into clear, actionable recommendations for senior technical and non-technical stakeholders
- Measurement Strategy and Execution: Design and lead advanced measurement initiatives (experimentation, incrementality, attribution, clean rooms) to optimise marketing performance
- Advanced Analytics: Apply SQL, Python and visualisation to analyse LinkedIn and third-party data at scale
- Innovation and Product Influence: Advise cross-functional partners to identify innovation opportunities including new product features, measurement capabilities and go-to-market strategies
- Thought Leadership: Drive point of view on the future of B2B measurement
- Project Delivery: Lead end-to-end delivery of complex, custom projects
- Data Governance: Uphold best practices in data privacy, security and coding standard
Basic Qualifications
- 10+ years of experience in analytics, marketing science, measurement, or consulting
- 5+ years of experience using SQL or similar querying language
- 3+ years of experience in project or program management
Preferred Qualifications
- Bachelor's degree in Statistics, Data Science, Economics, Engineering or Mathematics
- Experience in digital marketing and AdTech ecosystems, including agency landscape
- Demonstrated expertise in measurement methodologies (incrementality, attribution, MMM, experimentation, CAPI)
- Experience working with large-scale datasets and advanced analytics tools
- Experience applying AI/LLM techniques in analytics workflows
- Experience in a consultative or advisory role
Suggested Skills
- Digital and Performance Marketing
- Stakeholder Management
- SQL/Python
- Consulting
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