The Role (What’s In The Box)
Over the years, we've seen this mission spread around the world and beyond our wildest dreams, with HelloFresh now serving customers across markets around the globe. Our weekly boxes full of exciting recipes and high-quality, fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options.
As the Brand and Media Manager, you'll lead key brand activities for the Nordic markets, covering Norway, Sweden and Denmark as well as manage our demand generation media strategy and plan to grow consideration for the Brand. By leading comprehensive analysis of consumer insights and brand performance as well as driving and managing our media planning you will lead the development of future brand strategies and key initiatives aligned with our Global vision to grow the brand further in the Nordic markets. You will be based out of our Nordic head office in Island Brygge, Copenhagen and report to the Associate Director of Brand.
What You’ll Do (The Recipe)
In this role, you’ll take the lead on major brand initiatives in the Nordic markets:
- Own and drive brand media strategy and planning (Meta, Online Video. ATL) in partnership with our central media team and agency partners to grow brand consideration.
- Support the development and execution of integrated omnichannel brand campaigns and partnerships (online and offline) that speak to Nordic audiences and address key consumer barriers.
- Analyze campaign performance and consumer insights to continuously improve media efficiency, brand engagement, and overall impact.
- Support planning and execution of the local Nordic brand strategy, ensuring alignment with global direction and local market needs.
- Own and drive organic social media strategy and retainers to develop culturally relevant content across our social platforms to increase brand engagement and sharability
- Manage budgets and KPIs, using data to inform decisions and ensure a high return on investment.
- Oversee 360° campaign project management, from creative development to media rollout, ensuring flawless execution and collaboration across teams.
What You’ll Bring (Your Ingredients)
- 4+ years of experience in brand marketing and media planning, preferably in FMCG, D2C, media agencies or lifestyle sectors.
- A strong track record of leading demand generating media planning and cross-channel campaign execution incl. managing annual media budgets (allocation, tracking, and reconciliation)
- Experience working with creative and (social) media agencies, with a deep understanding of how to brief, manage, and evaluate partners.
- Sharp analytical and project management skills, with the ability to juggle multiple priorities in a fast-paced environment.
- A keen eye for market trends, consumer behavior, and brand positioning.
- Excellent communication and cross-functional collaboration skills.
- Familiarity with the Nordic media and consumer landscape, particularly in food, health, and sustainability.
- Fluent in English; native in either Danish, Norwegian or Swedish is a plus.
What We Offer (The Toppings)
- HelloFresh Discounts – Enjoy 65% off your HelloFresh Meal Box and 40% off Factor_ subscriptions.
- Learning and Development – Benefit from dedicated support for your professional development, along with the HelloMint mentorship program.
- Receive 25 days of paid vacation per year, + 5 days of feriefridage. Paid leave also provided for your child’s first sick day.
- Parent Benefits – Benefit from a Parental Leave policy supporting your family needs.
- Compensation and Perks – Includes a 5% company-paid pension and insurance package.
- Health – Access to Spill online therapy, available within 24 hours of request.
- Daily Comforts – Office perks include drinks and snacks, subsidized catered lunches, and breakfast every Friday.
- Fitness and Well-being – Discounts at SATS gym, plus access to sports and exercise clubs.
Are You the Missing Ingredient?
If this sounds like a tasty opportunity, we’d be excited to hear from you. Apply with your CV (In English please)
If we see a match, you’ll have a call with one of our recruiters to share more about what you can bring to the team
Are both sides still positive? Then we proceed to the assessment stage to assess key skills required for the job
We will be conducting interviews on an ongoing basis and will close down the position once the successful candidate has been found
HelloFresh
Food Tech · Public · Berlin, Germany