Own and drive the brand's growth and profitability with an entrepreneurial and hands-on mindset, leveraging consumer and market insights to identify opportunities, execute brand and commercial initiatives, and strengthen brand equity. Ensure effective cross-functional collaboration, disciplined resource allocation, and strong day-to-day execution to deliver sustainable business results.
- Bachelor’s degree in Marketing, Business Administration, Economics, or a related field; MBA is a plus
- 4–6 years of experience in brand management or marketing within CPG / FMCG, ideally in beverages (coffee, RTD, or functional drinks preferred)
- Proven track record owning a brand’s P&L and delivering growth in volume, revenue, and profitability
- Strong ability to turn consumer, shopper, and market insights (Nielsen/Circana, SPINS, consumer research) into actionable brand and commercial plans
- Hands-on experience developing and executing brand plans end to end: positioning, innovation, pricing, packaging, media, and in-store activation
- Experience working closely with Sales, Trade Marketing, Finance, Supply Chain, and agencies to bring initiatives to market
- Solid financial and analytical skills: budgeting, A&P allocation, ROI tracking, and business reviews
- Entrepreneurial, scrappy mindset, comfortable working with lean resources in a fast-paced, growing brand
- Experience with retail and e-commerce channels (grocery, convenience, club, Amazon/DTC) is a plus
- Excellent communication and storytelling skills to influence internal and external stakeholders
- Fluent English; Spanish is a plus
Nice to have
- Experience in challenger or high-growth brands, or in a startup/acquired-brand environment
- Knowledge of the coffee / cold brew category and its consumer trends
- Digital and social media marketing experience, including influencer and performance campaigns
What dreams may come.
We were born in Central America, a magic land, full of color, happiness, variety of fruits and natural resources all year round.
One simple idea; take the best our land has to offer to evolve the way to quench your thirst.
Our path has taken us to create a beverage portfolio that fills us with pride and has conquered the taste of 30 countries of America and the world.
This motivates us to want to get each time farther, taking our taste and latin character to the greater markets to compete with the best.
With innovation running in our DNA, we invest constantly in the development of new and improved alternatives of sweetening and exploitation of natural ingredients. Also, we look around the world for ideal strategic partners for the development of beverages that the future consumer will prefer.
Beliv. Magic is in our Nature #BevTech # Belivers
Toda su información se mantendrá confidencial de acuerdo con las pautas de EEO.
Grupo Mariposa's mission is to nurture growth and foster sustainability within the global food and beverage industry. We are committed to excellence through disciplined management, innovative practices and dynamic culture that embraces change.
Grupo Mariposa is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Grupo Mariposa
Food and Beverage · Private · Guatemala City, Guatemala