Lead Strategist, Audience Insights

About Covariance

Covariance is a fast-growing MIT spinout reimagining advertising. We help the F500 obtain drastically better outcomes through advanced AI and proprietary data. We are looking for motivated, detail-oriented team members that are excited about working on the frontier of AI products.

• Team of 35 headquartered in NYC

• Winner of Harvard Business School Innovation Prize & named a Top 25 MIT startup to watch

Role

Covariance is hiring a Lead Strategist, Audience Insights to find the stories in our data that move our sales, customers, and market forward. You'll use our AI-powered competitive & audience intelligence platform to build the audiences, personas, and analyses behind our pitches, customer business reviews, and the content we publish.

Responsibilities

• Pre-sale analyses: build the analyses behind our pitches, showing prospects who their customers are, where else they shop, and which audiences they can grow.

• Audiences and personas: turn our data into audiences and personas a marketer can act on, with clear recommendations for reaching them across channels.

• Inspire increased usage: bring fresh analyses to every business review and show customers new ways to put our data to work.

• Market content: find what our data says about industry news, earnings, and consumer trends, and turn it into articles, reports, and posts in partnership with Product Marketing.

• Platform expert: know our data and platform better than anyone, train the team, and share what you learn with Product.

Qualifications

• Experience: 4+ years analyzing audiences and consumers at a media agency, publisher, ad platform, or consumer data company.

• Media: you've built audiences and personas for media plans and know how they're activated across ad platforms.

• Data skills: you're hands-on and run your own analyses in SQL, Excel, and BI tools like Tableau.

• Data storytelling: you find what's interesting in the data and turn it into writing, charts, and slides that land with a CMO.

• Industry: experience with retailers, restaurants, or other consumer brands with physical stores is a plus.

• AI tools: you use AI every day to analyze, draft, and visualize, so you can say yes to more requests.

Location

Greater NYC area

Compensation & Benefits

• The salary range for this position is $100,000 - $135,000 + equity compensation (options)

• Free health, vision, dental insurance

• 401k with match

• Unlimited PTO + 13 company holidays

• Daily Grubhub lunch stipend

• Pre-tax commuter benefits