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Implement marketing campaigns across both in-app and out of app channels, develop an understanding of measuring campaign performance
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Ensure day-to-day operational excellence of marketing activities
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Conceptualize social media strategy, manage and execute ideas on social media platforms such as RedNote. Create engaging, informative and visually appealing content
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Liaising with internal stakeholders to produce and develop marketing assets
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Support the team with data reporting and generating insights
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Execute Marketing in-app activities: Collaborate with the marketing team to implement and optimize in-app marketing campaigns using CRM tools and platforms. Monitor user behavior and engagement within the Carousell app and provide insights to improve campaign performance.
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Ideate and test low-cost social content: Generate creative ideas and concepts for engaging social media content. Utilize basic filming and editing skills to create hacky videos. Stay updated with social media trends and adapt content creation strategies accordingly
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Utilize AI tools to streamline content ideation, copywriting, and data-driven insight generation
- This is a full-time, 6-month internship starting Jan 2027.
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Currently pursuing a course majoring in Marketing or Business in a Polytechnic or University.
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Familiarity with social media platforms (especially RedNote) and their content requirements.
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Strong copywriting skills
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Ability to generate insights and recommendations from large datasets
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Proficiency in Microsoft and/or Google Suite applications, particularly Excel/Sheets, Word/Docs and Powerpoint/Slides
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Strong written and verbal communication skills in English and Mandarin.
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Innovative mindset and ability to think creatively to solve problems within operating constraints.
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Working knowledge of Generative AI for marketing productivity and content creation
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Multi-tasker with strong project management capability
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Team player who enjoys working in a fast-paced team environment
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Keen interest in Carousell and how secondhand marketplaces operate
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Available to commit to full-time work for 6 months
Carousell Group is the leading recommerce group in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in eight markets under the brands Carousell, Cho Tot, Laku6, Mudah.my, OneKyat, Ox Street, and Refash, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India.
As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of solving problems for our users; having a mission-first mindset; being relentlessly resourceful; caring deeply; and staying humble to constantly improve. Together as an organisation, we make magic happen.
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