Alo

General Manager - Valley Fair

Alo · Santa Clara, CA
Santa Clara, CA $110K–$140K Posted 2026-11-04
Salary
$110K–$140K
Type
Full-time
Experience
7+ yr

WHY JOIN ALO?

Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

OBJECTIVE

The General Manager is responsible for leading, managing and continuously developing all aspects of the business. They are accountable for creating and maintaining a positive and highly productive work environment that aligns with the company's mission. They will be responsible for consistently achieving sales & profitability goals, operational objectives, merchandising standards and developing a highly successful Sales, Operations, and Visual team.

Business Leader

  • Develop and execute the brand's retail strategies
  • Local market knowledge of clientele base and brand competitors
  • Aware of business trends that relate to the success of the store and brand
  • Demonstrate strong business acumen through KPI’s to develop and support business driving strategies
  • Lead team by leveraging company tools, incentives & strategies to support meeting sales goals

People Leader

  • Ensure that the store team exudes ALO's mission and guiding principles to effectively communicate to our guests who we are, what we do and why we do what we do
  • Fosters an environment of growth, accountability and inclusivity through development, performance management, training and consistent coaching
  • Conducts ongoing talent analysis of colleagues and establish career progression plans for key players and positions to result in retention of best talent and turnover reduction
  • Establish internal & external pipeline through succession planning and recruitment strategy

Operations Leader

  • Partner with Operations & Visual Manager to maximize inventory accuracy and ensure replenishment needs are met
  • Oversee and support execution of key operational and visual guidelines
  • Champion strong visual standards for the salesfloor by leveraging business performance data
  • Support a safe work environment and efficient operation
  • Develop schedules that deliver business results while maintaining labor effectively

Flow Experience Leader

  • Collaborate with cross-functional business partners to support organizational goals
  • Is an ALO ambassador and creates a culture that aligns with our mission
  • Demonstrate an ability to navigate the organization with a balance of business need and brand culture
  • Create and implement effective communication strategies throughout store to achieve goals and KPI’s

GENERAL MANAGER QUALIFICATIONS

  • 7+ years of retail or related industry leadership experience
  • Working knowledge of MS Office (Word, Excel and Outlook)
  • Extraordinary interpersonal and communication skills, both verbal and written
  • Highly Motivated by driving business in a fast-paced, innovative environment
  • Business owner mindset with an entrepreneurial spirit
  • Independent work ethic, time management skills, and personal accountability
  • Aligns with and embodies ALO’s Guiding Principles
  • Requires constant movement in and around all areas of store
  • Ability to lift, push, carry or otherwise move up to 50 pounds
  • Ability to lift, bend, kneel, climb, crawl and/or twist, and safely climb up/down a ladder
  • Ability to stand and move for an entire shift

GENERAL MANAGER SCHEDULE

To build a balanced schedule that supports the needs of the business and our teams, we expect all full-time employees to have open availability and are expected to work variable shifts including peak days and weekends. All employees without exception are expected to be able to work during the company’s Blackout period, from the week of American Thanksgiving (including Black Friday and Thanksgiving weekend) through the end of the holiday season (the 1st week of January)

As an Equal Opportunity Employer, ALO does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state, or local law .

Maryland only - The individual hired for this position will hold a managerial position involved in setting the direction and control of the store, and employment may be contingent on successful completion of a background check, including a credit report or credit history.

JUST SOME OF THE PERKS

  • Generous ALO employee discount and free membership to ALO Wellness Club, with access to hundreds of streaming fitness and yoga classes with top instructors
  • Competitive medical, dental and vision plan options, and enhanced additional benefits such as free virtual access to mental health providers and new parent support for employees and dependents
  • 401K with company matching
  • Monthly Store Incentives
  • Clothing Allowance
  • Free yoga classes at any of our Sanctuaries (select cities)

The Company’s Visual Manager base pay ranges from $110,000.00 - $140,000.00/ year. Please also note, Visual Managers are eligible to participate in the Company’s Monthly Store Incentive bonus program, which may result in bringing the total compensation to a higher range. Further, the range listed is just one component of the Company’s total rewards package for retail employees. Other rewards may include: clothing allowance, employee discount, 401K, competitive medical, dental, and vision plans, commuter benefits, and ALO Wellness Club.

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$60K — 10th pctl $230K — 90th pctl
This role’s midpoint $125K vs. market median $130K for Operations roles
~median
market rate
Based on 10,000+ Operations roles with disclosed salary ranges tracked on NewJob.
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