About this role
- Build a strong understanding of Scout, its underlying technology, target customers, use cases, value proposition, and competitive landscape.
- Establish strong working relationships across Product, Sales, and Marketing and begin directly supporting active Scout opportunities.
- Assess existing Scout messaging, sales enablement, competitive positioning, and GTM programs to identify immediate opportunities to strengthen the motion.
- Become a trusted partner to Sales on active Scout opportunities, helping teams confidently position the platform and navigate customer objections.
- Own and evolve Scout messaging and positioning as new capabilities are released and market dynamics change.
- Establish a repeatable approach for bringing new Scout capabilities to market and enabling the field.
- Partner across Marketing on campaigns designed to drive new opportunities and increase Scout adoption within the customer base.
- Built a scalable product marketing motion that enables Sitetracker to position and sell Scout effectively as the business grows.
- Have established clear, differentiated Scout messaging that evolves alongside the product and the broader Agentic AI market.
- Be a trusted source of customer, competitive, and market intelligence across Product, Sales, and Product Marketing.
- Have contributed directly to increased Scout adoption and a stronger pipeline of sales opportunities through effective positioning, enablement, and GTM execution
More at Sitetracker
Head of Marketing Communications
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Enablement & GTM Programs Specialist
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Sales Enablement Associate / Specialist
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