•
Build a clear understanding of Sitetracker's customers, ICPs, value proposition, messaging pillars, existing content, and current communications channels while identifying the biggest opportunities to strengthen our market story.
•
Establish strong operating relationships with Product Marketing and Demand Generation and define how Marketing Communications will partner with each function from messaging and content creation through distribution.
•
Assess current PR, content, and communications efforts and establish the priorities, processes, and success measures for the new Marketing Communications function.
•
Launch and begin executing a cohesive content strategy that turns Sitetracker's core messaging into differentiated, audience-specific content across multiple formats and channels.
•
Establish an active PR and corporate communications program, strengthening relevant media relationships and creating a consistent approach to executive and external communications.
•
Build a repeatable workflow with Demand Generation that connects content strategy to distribution, pipeline programs, and measurable performance.
•
Establish Marketing Communications as a strategic, accountable function with a clear content strategy, consistent operating model, and measurable impact across Marketing and GTM.
•
Build a credible and recognizable Sitetracker story in the marketplace through targeted content, customer storytelling, thought leadership, PR, and media engagement.
•
Demonstrate that Sitetracker's content is not only being produced, but reaching the right audiences, supporting sellers and growth programs, and strengthening the company's credibility and market leadership.
The actual compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.