About this role
- Create and execute innovative marketing campaigns to attract target audiences, driving traffic and sales for the properties
- Manage end-to-end execution of property marketing events in collaboration with cross-functional teams
- Set property marketing goals, and assess marketing initiative performance through comprehensive recaps to evaluate effectiveness
- Collaborate with tenants and internal teams (Creative, Digital, PR) to effectively promote tenant offerings through diverse marketing channels
- Coordinate with project managers to ensure timely promotion of marketing events and tenant offers
- Oversee property signage, including 22x28, window graphics and out-of-home advertising
- Maintain relationships with local publications for advertising schedules and media collaborations
- Support or lead new tenant grand openings across the portfolio
- Track tenant participation in events, seasonal campaigns, and shopping periods
- Manage marketing budgets, code invoices, and attend property team meeetings
- Analyze and aggregate traffic, sales and campaign data to inform and refine property marketing strategies
- Compile and deliver end-of-campaign reports and performance recaps to leadership and tenants
- Familiarity with fashion, retail industry, and pop-culture trends
- Knowledge of digital, influencer, and social media marketing. Knowledge of the Los Angeles market and trends is a plus
- Understanding of print media processes
- Strong multi-tasking ability and calm demeanor in high-pressure situations
- Excellent written and verbal communication skills
- Positive attitude, eagerness to learn, and a strong work ethic
- Analytical mindset with the ability to interpret data and derive actionable insights
- Self-motivated and capable of managing multiple projects in a fast-paced environment
- Minimum of three years of progressive experience in marketing roles, with retail, hospitality or related industry
- Strong educational background in Marketing, Communications, or related field
- Understanding of and engagement with the greater Los Angeles and Ventura counties, including their key lifestyle destinations and qualified communities, is preferred
Salary context
-45%
below median
Based on 7,000+ Marketing roles with disclosed salary ranges tracked on NewJob.
More at Caruso Management Company
Sr. Director, Architecture
Operations
$150K–$175K
Manager, Events & Brand Experiences
Operations
$85K–$105K
Project Coordinator
Operations
$75K–$85K
See all roles at Caruso Management Company →
Similar roles at other companies
2
Manager, Global Social Marketing
Marketing
$100K–$135K
A
Senior Manager, Brand Marketing
Marketing
$110K–$130K
A
Manager, Integrated Marketing
Marketing
$80K–$90K
A
Senior Product Marketing Manager, Cloud Platform & Drupal
Marketing
$130K–$150K
See all Marketing roles →