Type

Full-time

Experience

7+ yr

About this role

Why join us?
Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work - backed by real-time cost data, intuitive design, and workflows that “speak contractor.” With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we’re becoming the trusted partner for the people who build our homes.
We are backed by $25M+ raised from Y Combinator, Initialized, and Greycroft. Our team is distributed across hubs in Austin, São Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users.

Build and own Handoff’s content strategy, from ideation to execution and performance tracking.

Develop a repeatable content playbook that drives scalable growth across SEO and other channels.

Lead SEO strategy, including keyword research, topic clustering, and optimization frameworks.

Partner with Product, Sales, and Customer Success to translate real user insights into content.

Create and adapt content across blog, website, email (lifecycle), and social—tailoring messaging and format to each channel and audience.

Collaborate with designers and video producers to integrate visual formats into the content mix, ensuring written and visual content reinforce each other.

Establish clear KPIs and reporting to measure content performance and inform decisions.

Review and elevate content quality across all outputs, ensuring clarity, consistency, and impact.

Run structured experiments across content formats, channels, and messaging to drive continuous improvement.

Collaborate with content marketers and external contributors to scale production effectively.

Continuously refine strategy based on performance data, market trends, and company priorities.
5–7+ years of experience in content marketing or content strategy roles, ideally in B2B SaaS or high-growth startups.

Proven track record of building and scaling content strategies or playbooks that drive measurable growth.

Strong copywriting skills, with the ability to produce and evaluate high-quality written content.

Hands-on experience creating and adapting content across multiple channels—blog, website, email (lifecycle), and social—with a clear sense of how to tailor messaging for each format.

Comfortable collaborating on visual formats like video and graphics—you don't need to produce them independently, but you understand how they complement written content and can direct that work effectively.