About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com .
Role Summary and Impact
The Influencer Account Director leads WPP Media’s influencer marketing vertical across a priority client portfolio. This role is responsible for shaping the influencer operating model, leading the team through Managers and Executives, driving senior client relationships, ensuring commercial health and elevating the strategic quality of creator-led work. The Account Director brings together strategy, operations, talent relationships, media integration, performance insight and team leadership to ensure influencer marketing becomes a scalable, measurable and trusted capability for the agency and its clients.
Key Responsibilities
- Lead Managers and Executives, setting priorities, reviewing output, solving escalations and ensuring the team is structured to meet client demands.
- Act as senior influencer advisor to clients, providing strategic guidance on creator ecosystems, partnership models, content credibility, market relevance and performance opportunities.
- Shape annual, quarterly and campaign-level influencer strategies, ensuring alignment with business priorities, brand positioning, audience insight and wider media or content plans.
- Oversee campaign quality across the portfolio, from creator strategy and recommendations to negotiation, content, reporting and post-campaign action plans.
- Develop and maintain senior relationships with creators, talent agencies, platforms, production partners and key ecosystem players where strategically relevant.
- Set standards for influencer measurement, reporting frameworks, performance diagnostics and insight-led optimization across the team.
- Champion best practice around disclosure, brand safety, usage rights, exclusivity, contracting, cultural sensitivity and creator relationship management.
- Partner with senior leaders across media, strategy, creative, social, commerce, data and client service to integrate influencer thinking into broader agency solutions.
- Support new business and pitch work by shaping influencer strategy, operating models, staffing plans, cost approaches and senior-level recommendations.
- Coach, develop and retain influencer talent within the team, creating clear growth paths and building a high-performing culture.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It ’ s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media ’ s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .
- Bachelor’s degree in marketing, Communications, Public Relations, or a related field is preferred.
- 8+ years of experience across influencer marketing, creator partnerships, social, PR, talent, media or integrated communications.
- Proven experience leading teams, senior client relationships and complex multi-market influencer scopes.
- Strong track record in commercial leadership, operating model design, strategic planning and campaign governance.
- Bachelor’s degree in marketing, communications, media, business or a related field is preferred.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Please read our Privacy Notice for more information on how we process the information you provide.
WPP
Advertising · Public · London, United Kingdom