Creative Director - Copy

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit  WPP.com .

Role - Creative Director - Copy

Location: Mumbai

Reports to: Executive Creative Director

About Us

VML , a WPP  company  is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and  accomplished  creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer  experience  and commerce practices — powered by deep data and technology experience.

For more information, visit

Roles & Responsibilities

We’re looking for a Creative Director – Copy with a strong creative agency background and deep experience in beauty & skincare brands. This is a digital-first role, focused on campaigns, content, and social storytelling.

You should understand how beauty brands show up today—through culture, creators, and content, and be able to lead ideas end-to-end, including execution on shoots.

• Lead digital-first campaigns and content across social, films, and integrated platforms

• Build strong beauty narratives—product stories, brand platforms, and campaign ideas

• Drive work across Instagram, YouTube, reels, influencer collaborations, and branded content

• Lead and oversee shoots (digital films, product shoots, influencer content)

• Partner with directors, photographers, and production teams to bring ideas to life

• Ensure excellence in copy craft—scripts, captions, campaign lines, and content storytelling

• Collaborate with Art, Strategy, and Influencer teams for cohesive campaigns

• Mentor and guide copy teams

• Present and sell ideas confidently to clients

Skills and Competencies

• 10–12 years in creative / digital / integrated agencies

• Strong experience in beauty / skincare / personal care brands

• Proven experience leading shoots and content production

• Portfolio showcasing campaigns, films, and digital-first content

• Deep understanding of social trends, influencer culture, and content formats

• Strong conceptual thinking and storytelling ability

• Proven leadership experience

• Experience with D2C beauty or content-heavy brands

• Strong eye for visual storytelling and beauty aesthetics

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit   www.vml.com , and follow along on  Instagram ,  LinkedIn , and  X .

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