VP, Product Marketing

Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals.

As Vice President of Product Marketing , you’ll lead the global Product Marketing function and translate the value of our platform and multiple products into compelling narratives and  go‑to‑market (GTM) strategies in order to build Via’s reputation and drive growth. This is a great opportunity to make the technology behind public transit transformation exciting and tangible for our key buying audiences. The role is both strategic and hands-on - creating excitement for Via’s product story and bringing it to life in ways that are clear, compelling, and differentiated.

You will partner with product, engineering, sales, the broader marketing team and other Via functions to understand the intricacies of the Via business, and ensure our value propositions resonate with our key audiences. The role reports to the Chief Marketing Officer, and is based in our New York headquarters.

What You'll Do:

• Craft Via’s product narrative by creating clear, differentiated, and exciting messaging and positioning across our portfolio of products (Remix, Via, and Citymapper).

• Partner with Product leadership to align roadmaps with customer needs and market trends while ensuring all go-to-market plans are grounded in deep product understanding.

• Lead product launches that inspire customers and drive growth, including narrative development and execution across key touchpoints.

• Enable GTM teams to win by delivering messaging, playbooks, and demos that improve close rates, win rates, and deal velocity.

• Collaborate with Communications to create narratives and messages that influence Via’s media coverage, analyst reports, and market perception.

• Collaborate on content strategy to deliver high-impact materials that engage buyers from awareness through decision.

• Advance thought leadership by creating compelling content and engaging in speaking opportunities that reinforce Via’s position as the category leader.

• Establish and track OKRs and KPIs for team performance, launch outcomes, and GTM effectiveness, using those insights to continuously improve.

• Create replicable tools and processes to support efficiency and scale.

Who You Are:

• Minimum of 13 years of Product Marketing experience in B2B or B2G environments, with a proven record of creating differentiated positioning and driving measurable business impact.

• Strong strategic thinking paired with executional excellence — you can shape a vision and roll up your sleeves to make it happen.

• Proven ability to partner cross-functionally with Commercial, Product, and other cross functional leaders to align strategies and outcomes.

• A customer-first mindset and passion for creating market-defining stories that inspire and sell.

• An ability to create measurable impact - and then build systems and processes to replicate success.

• Deep curiosity about how the product works, the role it plays in solving customer pain points, and what makes it truly unique.

• A sense of urgency, extreme ownership, and a bias for action, staying hands-on to do whatever it takes to drive impact.

• Creative, resourceful, and energized by a fast-paced, high-growth environment.

Compensation and Benefits:

• Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable.

• Salary Range :  $230,000–$270,000

• We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.

We’re Via, and we build technology that changes the way the world moves. We’re driven by a simple mission: to create modern and efficient public transportation systems that provide far greater access to jobs, healthcare, and education. With our best in class suite of products, we make transit thrive.

Our teams of world-class engineers, data-scientists, product managers, operations specialists, marketers, transit experts and more bring cutting-edge AI-powered software and innovative technology-enabled operations to our partners across the globe. Founded in 2012, Via builds solutions to digitize, automate, and enable data-driven decision making for entire transportation networks; fixed-route buses, microtransit, paratransit, school buses, autonomous vehicles, and more.

If you’re excited to be at the forefront of modernizing the future of transportation, are up for solving tough problems, and willing to become/already are a transit nerd, we are the place for you. Even if your past experience doesn’t align perfectly with every qualification in the job description for this role, we encourage you to apply. You may be just the right candidate for this or other opportunities.

Ready to join the ride?

Via is an equal opportunity employer.