About this role
Data Management & Analytics
- Consolidate marketing data from multiple sources into a unified system, ensuring all datasets are compatible and accessible for comprehensive analysis and cross-channel insights.
- Regularly audit, validate, and clean data to eliminate duplicates, correct errors, and maintain high standards of accuracy and reliability for effective decision making.
- Apply analytics to the integrated data to generate actionable insights, measure performance, and support data-driven marketing strategies.
Reporting & Performance Measurement
- Develop and maintain dashboards and reports on key marketing metrics, deliver executive summaries.
- Ensure accurate measurement of marketing ROI and campaign effectiveness.
Reporting and Visualization
- Create dashboards and reports that visualize key metrics and performance indicators to share with stakeholders.
- Help team members understand the data by interpreting the findings and explaining the implications in a clear, accessible manner.
Decision Support and Strategy
- Based on data analysis, provide recommendations to improve campaign performance, increase customer engagement, and optimize budget allocation.
- Collaborate with functional leaders to design and analyze A/B tests to compare different marketing strategies and determine the most effective approaches.
Marketing Technology & Automation
- Implement and manage marketing automation tools to streamline repetitive tasks to enable teams to scale growth.
- Oversee the selection, integration, and ongoing optimization of marketing technology platforms to ensure seamless data flow, improved workflow efficiency, and enhanced performance.
Process Optimization & Workflow Coordination
- Design, document, and refine marketing processes and workflows to ensure smooth project execution, reduce inefficiencies, and align team activities.
- Review, enforce, refine operational procedures to enhance efficiency.
- Centralize vendor management to ensure optimization of resources.
Team Leadership & Management
- Develop and maintain any needed tools, systems, and processes to collaborate with product, marketing, sales channels, to ensure regional success.
- Build and lead a high-performing regional team, fostering collaboration and innovation.
- Cultivate a culture of ownership, proactiveness, and result-driven performance.
- Manage partnerships with external vendors, agencies, and developers as needed.
- Define KPIs for the team and manage the team performance.
- Bachelor’s degree in Business, Marketing, Data Science, Statistics, or related field.
- 8+ years of experience in marketing analytics, marketing operations, or related roles.
- Proficiency with marketing automation platforms, CRM systems, and analytics tools.
- Strong knowledge of Shopify platform, preferably Shopify Plus.
- Experience with data analysis, visualization, and reporting.
- Excellent problem-solving, project management, and organizational skills with an ability to prioritize tasks effectively.
- Solid understanding of customer behavior and market trends in the e-commerce industry a plus.
- Analytic certifications from recognized institutions or platforms a plus
- This is an on-site, office-based role in Tustin, CA.
- Starting at $150K
- 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen