The Sr Product Owner – Digital Channels is responsible for translating business needs into clearly defined product requirements that enable effective delivery across paid search, paid social, and programmatic channels. This role partners closely with stakeholders across Sales, Marketing, Analytics, and Engineering to gather, document, and refine product requirements, ensuring solutions align to business objectives and user needs. This individual leads discovery efforts by interviewing stakeholders, synthesizing feedback, and translating insights into structured epics, features, and user stories. The Sr Product Owner owns the product backlog, ensuring it is well-defined, prioritized, and actionable for delivery teams. This role includes light project coordination responsibilities to support delivery execution, working in partnership with Project Management resources to track progress, surface risks, and ensure alignment to timelines.
KEY DUTIES / RESPONSIBILITIES
Product Strategy and Requirements Definition (30%)
- Partner with stakeholders to define business needs
- Conduct discovery through interviews and workshops
- Translate needs into structured product requirements
Cross-Functional Collaboration and Facilitation (30%)
- Facilitate alignment sessions across stakeholders
- Act as central point of contact between business and technical teams
- Provide light project coordination (track progress, surface risks, support timelines)
Backlog Management and User Story Development (25%)
- Own and maintain a structured product backlog
- Break down epics into detailed user stories
- Ensure stories are testable with clear acceptance criteria
Go-to-Market Alignment (5%)
- Ensure delivered capabilities align with Sales and Marketing needs
Market & Channel Insight Development (5%)
- Build knowledge of paid search, paid social, programmatic channels
Execution Oversight (5%)
- Validate delivery against requirements and acceptance criteria
- Track milestones and identify risks/dependencies
EDUCATION
Bachelor’s Degree required.
EXPERIENCE
10–15 years of experience in product ownership or digital product roles.
Experience with Agile methodologies and cross-functional teams.
Strong background in requirements gathering and backlog management.
KNOWLEDGE / SKILLS / ABILITIES
Strong requirements documentation discipline
Experience conducting stakeholder interviews and discovery sessions
Ability to write clear, testable user stories
Strong facilitation and communication skills
Understanding of digital channels (paid search, paid social, programmatic)
Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.
Compensation Range: $130,000-$150,000 annually
Position is eligible for an annual bonus incentive program
Applications will be accepted until the posted deadline July 30, 2026 or until a sufficient candidate pool has been identified.
Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, and a generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity Employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected] . EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf