How you embrace curiosity daily.
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Guide and empower a team of three Senior Specialists to define contact strategies, campaign roadmaps, and creative briefs.
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Orchestrate an integrated contact strategy across email, direct mail, and inserts aligned with wider business goals.
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Oversee the email calendar and offline channel yearly plans to ensure timely delivery of all campaigns.
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Shift newsletter strategy toward value driven storytelling while reducing reliance on promotional offers.
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Test and deploy AI capabilities within Braze alongside the CRM Operations Manager for tailored communications.
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Build a continuous test and learn culture with Customer Analytics to uncover insights into customer behaviors.
How you make your mark.
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Elevate personalization across all owned channels to improve engagement, conversion rates, and lifetime value.
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Align Central Planning, Product Marketing, and Brand priorities into cohesive cross channel execution.
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Optimize segmentations, offer structures, messaging mechanics, and send timing across all customer touchpoints.
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Partner with Analytics and Machine Learning teams to build scalable, highly relevant customer experiences.
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Provide calm leadership during critical peak periods in November and December to manage real time adjustments.
What you bring to the team.
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Breadth of CRM experience within a fast paced ecommerce environment.
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Experience of direct team leadership and line management experience.
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Strong analytical capabilities with a track record of using customer data to shape commercial strategies.
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Deep understanding of email and mobile creative requirements, industry trends, and channel best practices.
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Proven ability to collaborate cross functionally with Analytics, Creative, Brand, and Commercial teams.
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Full professional fluency in written and spoken English.
What sets you apart.
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Specific prior experience in dedicated CRM planning or integrated marketing planning roles.
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Practical experience working with the Braze customer engagement platform.
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A degree or formal qualification in Marketing, Business Administration, or a related field.