TikTok Shop Specialist

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

The role

The TikTok Shop Specialist (IT) plays a key role in shaping the digital shopping experience for our consumers, managing online content and product availability, and driving sales performance across our D2C websites. Sales through our digital channels are a key part of SharkNinja's growth strategy, and you'll have the opportunity to build your career in a market-leading, innovative and fast-paced ecommerce environment.

The ideal candidate will bring ecommerce merchandising, trading and digital marketing expertise, alongside a deep understanding of online consumer behaviour.

What you will do:

• Own and manage SharkNinja's TikTok Shop storefronts end-to-end — product listings, pricing, promotions, and shop layout

• Plan and execute TikTok Shop campaigns, including platform events (e.g. flash sales, seasonal campaigns) and voucher/coupon strategy

• Collaborate with the Social Affiliate Specialist in managing the affiliate/creator programme: recruit and onboard creators, set commission structures, brief creators on product content, and track affiliate performance

• Collaborate with content/creative teams to produce short-form video and LIVE shopping content optimised for TikTok Shop's algorithm and shoppable formats

• Run and/or coordinate TikTok Shop LIVE selling sessions, working with hosts/creators on scripts, timing, and product feature order

• Track and report on TikTok Shop–specific KPIs (GMV, video/LIVE conversion rate, affiliate-driven sales, follower growth) via TikTok Shop's native analytics

• Identify platform trends (trending sounds, formats, hashtags) and translate them into timely commercial opportunities

• Ensure compliance with TikTok Shop policies and platform guidelines across all activity

What you will have:

• 2+ years' experience specifically managing a TikTok Shop (or comparable social commerce platform, e.g. Instagram Shop, Douyin)

• Proven experience running affiliate/creator programmes and negotiating commission terms

• Experience with LIVE shopping formats and short-form video commerce

• Strong understanding of TikTok's algorithm, content trends, and platform culture

• Ability to analyse TikTok Shop native analytics and translate into action

• Comfortable working at a fast pace with rapidly shifting trends

• Experience with TikTok Shop Ads/GMV Max is a plus

• Excellent Microsoft Office skills (Word, PowerPoint, Excel)

#LI-Hybrid

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day.   Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.  We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at  [email protected]