Marketing Technology & Media Platforms Consultant

• Improve how marketing platforms, media systems, MMPs, and reporting tools connect • Support setup, QA, and optimization across tools like DV360, CM360, SA360, GA4, BigQuery, and MMPs • Help define event mapping, tracking, taxonomy, attribution setup, cost ingestion, and identity mapping • Troubleshoot data discrepancies across platforms, dashboards, and downstream reporting • Partner with media, analytics, ad operations, and engineering teams to improve system reliability • Identify opportunities to automate reporting, campaign operations, data movement, and optimization workflows • Recommend improvements that make marketing infrastructure more scalable, accurate, and usable
• 5–8+ years of experience across martech, adtech, media platforms, acquisition analytics, or marketing systems • Deep experience with Google Marketing Platform, including DV360, CM360, SA360, GA4, and BigQuery • Experience working with MMPs such as AppsFlyer, Adjust, Branch, Singular, or Kochava • Strong understanding of mobile measurement, attribution, tracking, tagging, taxonomy, and event infrastructure • Working knowledge of APIs, data connectors, SQL, dashboards, and large-scale marketing data environments • Familiarity with SKAN, ATT, identity stitching, cost integrations, MTA, incrementality, and automation concepts • Ability to work cross-functionally with engineering, analytics, media, and ad operations teams • A systems-thinking mindset with the ability to stay strategic while getting hands-on