Product Marketing

The Principal Product Marketing Manager for Hyperscaler Power owns the commercial and market intelligence function for the power IC business unit — combining P&L accountability, pricing strategy, and direct hyperscaler customer engagement with technical go-to-market execution.

Key Responsibilities:

Market Intelligence & Competitive Analysis

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Provide market sizing, TAM/SAM analysis, and competitive share assessments to support business case development for new products

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Continuously monitor the competitive landscape and maintain up-to-date competitive battle cards

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Analyze hyperscaler CapEx trends, power architecture roadmaps, and OCP/ODCC specifications to identify product gaps and opportunities for portfolio expansion

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Track GPU and ASIC power delivery evolution and translate implications into product requirements

Commercial Leadership & Pricing

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Develop and maintain comprehensive pricing strategy for the product line, including list pricing, volume break structures, LTA pricing frameworks, and competitive response pricing

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Own the product family P&L in partnership with finance, including revenue forecasting, gross margin management, and cost roadmap optimization in collaboration with foundry, packaging, and test engineering

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Provide forecasting inputs and business case analysis for NPI investments in collaboration with product management and finance

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Support design-win pipeline development with technical differentiation packages, competitive response kits, and customer-specific value engineering analyses

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Manage product lifecycle transitions including EOL planning, bridge product strategy, and new product introduction (NPI) coordination

Customer & Ecosystem Engagement

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Engage directly with hyperscaler hardware platform teams to shape requirements, gain design-window visibility, and establish technology roadmap alignment

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Partner with Customer Program Managers, product managers to ensure product-customer fit and capture design-specific requirements throughout the program lifecycle

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Work closely with field sales and FAEs to develop customer-specific positioning and support design-in activity at strategic accounts

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Support RFQs and design win activities with technical differentiation content and competitive response packages

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Build and maintain relationships with ODM partners and OEM platform teams as secondary influencers of hyperscaler power design

Product Positioning & Go-to-Market

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Define compelling product positioning and value propositions for power ICs targeting hyperscaler AI rack architectures

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Develop and own go-to-market plans for new product launches

• Education : Bachelor's degree in Electrical Engineering or related field; Master's degree strongly preferred
• 8+ years of experience in the semiconductor industry, with 5+ years in product marketing, product management, or technical business development for analog, mixed-signal, or power management ICs
• Strong commercial acumen: proven ability to build and defend business cases, manage product P&L, drive pricing strategy, and optimize cost trade-offs across the product lifecycle
• Experience engaging directly with hyperscaler, cloud, or HPC customer hardware engineering and procurement teams
• Demonstrated ability to develop technical marketing collateral for sophisticated engineering audiences
• Experience executing product launches, including pricing, sampling, collateral, and sales enablement in semiconductor markets
• Excellent cross-functional leadership and executive communication skills; ability to influence without authority across engineering, sales, and executive stakeholders

Preferred & Differentiating Qualifications

• 12+ years with a demonstrated record of shipping power ICs into hyperscaler production programs at AWS, Google, Microsoft, Meta, or their ODM partners
• Deep technical knowledge across power IC application domains: multiphase DC-DC controllers, smart power stages, 48V IBC architectures
• Prior hands-on experience as an IC design engineer, applications engineer, or power systems architect — providing ground-level credibility with design teams and customers
• MBA or equivalent business education is a plus for roles with expanded P&L and commercial responsibilitie

The expected annual pay range for this position is $200K - $270K. This position is also eligible for bonus opportunities. Please note that final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate.

Renesas offers a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, and pet insurance. In addition to elective benefit options, benefited employees receive company-paid life insurance and AD&D, LTD, short term medical benefits as well as paid sick time, paid holidays, and accrued paid vacation. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

Renesas is an embedded semiconductor solution provider driven by its Purpose ‘ To Make Our Lives Easier .’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.

With a diverse team of over 22,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘ To Make Our Lives Easier .’

At Renesas, you can:

• Launch and advance your career in technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.

• Make a real impact by developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure.

• Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.

Are you ready to own your success and make your mark?

Join Renesas. Shape Your Future with Us .

Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law. For more information, please read our  Diversity & Inclusion Statement .

Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.