Role Overview
This role is the market-facing voice of QAD's Manufacturing Intelligence platform’s capabilities. You will own the messaging, positioning, pricing narrative, and thought leadership for a portfolio that spans foundational platform infrastructure, Data Platform, Intelligence and autonomous, AI-driven manufacturing operations.
This is a strategic marketing role, you will work directly with Product Managers to shape how capabilities are positioned and priced, with Sales and Customer Success to ensure the market narrative drives pipeline and adoption, and with leadership to craft the thought leadership presence that establishes QAD as the definitive AI platform for manufacturing.
Enablement execution - building and distributing sales assets, maintaining collateral, and running internal training sits with Product Operations. Your relationship with Product Ops is a tight one: you set the message, define the positioning bar, and review for accuracy. Product Ops packages and operationalises it.
The ideal candidate has operated at the intersection of SaaS product marketing and enterprise AI — understands what makes a platform story compelling to a CIO or CFO/COO, can translate complex technical capabilities into sharp business value narratives, and has the commercial instinct to influence product and pricing decisions, not just communicate them.
The Opportunity
Generic AI copilots are being commoditised by Big Tech. The differentiation in manufacturing AI is not the model - it is domain intelligence, governed data, and the ability to execute decisions inside the ERP rather than recommend them from outside it. QAD's platform story is genuinely differentiated. The opportunity is to build the narrative that makes that differentiation land with buyers, analysts, and the market.
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Define and own QAD's AI and platform narrative — from high-level market positioning to the product-level messaging that Sales uses to close deals
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Establish QAD's thought leadership presence in manufacturing AI — through conference speaking, bylined content, and customer stories that demonstrate real platform impact
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Shape how QAD's platform capabilities are packaged and priced — contributing competitive intelligence, buyer insight, and value framing that inform decisions across the full portfolio
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Serve as the connective tissue between Product and Go-to-Market — ensuring what gets built is positioned correctly, and what is positioned is actually deliverable
Key Responsibilities:
Messaging & Positioning
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Own the messaging architecture for QAD's AI and platform portfolio — from platform-level narrative to capability-level proof points across AI Platform, Data & Intelligence platform, Integration Platform, Process Intelligence, and Enterprise Workflow Agents
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Develop and maintain the competitive positioning framework: how QAD differentiates from SAP, Microsoft, Infor, Epicor and horizontal AI platforms across buyer personas and deal contexts
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Partner with Product Managers to translate platform capabilities into business value narratives - grounded in product reality and resonant with manufacturing buyers, not just technical evaluators
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Define persona-specific messaging for the CIO evaluating platform architecture, the CFO & COO evaluating financial and operational outcomes, and the IT leader evaluating integration complexity
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Maintain message consistency across all external surfaces: website, sales collateral, conference materials, customer communications, and partner-facing content
Thought Leadership & Content
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Own QAD's thought leadership content strategy for AI and platform topics - bylined articles, conference speaking submissions, and executive point-of-view pieces that build category authority
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Develop customer case studies and reference stories that demonstrate measurable platform outcomes — working with Customer Success and key accounts to build evidence-based narratives
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Write and maintain website copy for AI and platform capability pages - balancing technical accuracy with the clarity that converts enterprise buyers
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Identify and pursue conference and analyst engagement opportunities that place QAD's AI platform narrative in front of manufacturing and technology decision-makers
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Build a content calendar aligned to product releases, market moments, and sales priorities - ensuring output compounds over time rather than reacts to requests
Pricing & Packaging
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Contribute to packaging and tiering strategy for the AI and platform portfolio: how capabilities are bundled, sequenced, and presented to different buyer segments
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Maintain competitive pricing intelligence across the relevant landscape - SAP, Oracle, Microsoft Dynamics, and emerging AI-native competitors and translate findings into actionable positioning and pricing guidance
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Translate pricing decisions into customer-facing value stories: ROI frameworks, total cost of ownership comparisons, and outcome-based narratives that justify platform investment to manufacturing CFOs
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Partner with Product on pricing model evolution: identifying where outcome-based or consumption-based models create more commercial leverage than seat-based licensing
Enablement Partnership
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Define the messaging framework, positioning bar, and accuracy standards that Product Ops uses to build sales collateral, battlecards, and objection-handling guides, review and approve before distribution
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Design the product launch narrative for new AI and platform capabilities: providing Product Ops with the positioning foundation needed to coordinate launch execution across Sales, Marketing, and Customer Success
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Contribute to partner and system integrator-facing positioning: ensuring co-sell materials accurately reflect QAD's platform differentiation
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Be available as a subject matter resource for high-stakes deals and customer advisory sessions where Sales needs direct PMM support, not just collateral
Stakeholder Communication
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Drive proactive communication of platform positioning and market narrative to internal leadership — executive briefings, competitive updates, and message performance reviews for senior stakeholders
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Own customer-facing communications around major platform releases: capability announcements and change communications that maintain trust and set accurate expectations
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Serve as a credible platform marketing voice in customer advisory sessions and strategic account conversations, able to hold a substantive discussion about platform direction without reading from a deck
Product Marketing Experience
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5 - 8 years in product marketing, with significant time owning platform or AI product marketing at enterprise SaaS companies - defining positioning and influencing product direction, not just executing campaigns
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Demonstrated track record building messaging and positioning for technically complex platforms: integration, data, AI, or workflow automation products sold to enterprise buyers
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Experience owning the core PMM remit: messaging, pricing input, thought leadership, and customer communication - not specialised in one area
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Prior experience working closely with Product Management on pricing and packaging - contributing buyer insight and competitive intelligence, not just communicating decisions
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Comfortable operating alongside Product Operations: defines the message and sets the bar; does not own enablement execution
AI & Platform Fluency
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Platform literacy across at least one of the following domains — integration and middleware, agentic and workflow automation, or data and analytics infrastructure — with the curiosity and learning velocity to quickly build credible fluency across the others
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Understands how enterprises connect systems, where manual integration breaks down at scale, and why platform-native connectivity is a buying decision, not just a technical one
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Understands the role of semantic layers, data products, and analytical infrastructure well enough to speak credibly to data and analytics buyers without oversimplifying or over-engineering the narrative
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Comfortable holding technical conversations without being the technical expert — can engage a solutions architect, a platform engineer, or a data lead and understand enough to ask the right questions and represent the product accurately
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Ability to engage with Product and Engineering on platform questions — not as a technical expert but as someone who understands the product well enough to position it accurately and credibly
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Experience marketing to both technical and business buyers in the same deal cycle
Communication & Content
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Exceptional written communication: able to write with precision and conviction across formats - executive narratives, website copy, customer-facing announcements, and competitive positioning
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Comfortable as a public-facing representative of QAD's platform narrative: conference panels, customer advisory presentations, analyst briefings
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Experience producing customer case studies that translate technical deployments into measurable business outcomes without overstating or understating what the product did
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Structured approach to content strategy: builds toward a compounding body of thought leadership rather than reactive one-off pieces
Commercial Instinct & Stakeholder Influence
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Proven ability to influence product and pricing decisions through the quality of market insight and buyer evidence, not just executing what Product decides
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Track record of proactive internal communication: keeps senior stakeholders informed on market positioning, competitive threats, and message performance without being prompted
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Measures marketing work in commercial outcomes - pipeline influence, win rate impact, message adoption by Sales and not content volume
Behavioural Signals — Critical
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Comfortable with ambiguity in a fast-moving product landscape - can develop and refine the narrative as the platform evolves, without waiting for the product to be fully built or fully understood
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Shows evidence of self-directed learning in adjacent technical domains — whether through hands-on tool usage, community engagement, or following market developments with genuine curiosity rather than obligation
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Treats the message bar as non-negotiable - pushes back when Sales or leadership want to claim something the product cannot yet support
QAD is building a world-class SaaS company, and we are growing. We are looking for talented individuals who want to join us on our mission to help solve relevant real-world problems in manufacturing and the supply chain.
Only candidates based or willing to relocate to Pune will be considered, as our operations are strictly limited to this location.
QAD | Redzone is redefining manufacturing and supply chains through its intelligent, adaptive platform that connects people, processes, and data into a single System of Action. With three core pillars — Redzone (frontline empowerment), Adaptive Applications (the intelligent backbone), and Champion AI (Agentic AI for manufacturing) — QAD | Redzone helps manufacturers operate with Champion Pace , achieving measurable productivity, resilience, and growth in just 90 days.
QAD is committed to ensuring that every employee feels they work in an environment that values their contributions, respects their unique perspectives and provides opportunities for growth regardless of background. QAD’s DEI program is driving higher levels of diversity, equity and inclusion so that employees can bring their whole self to work.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
About QAD:
QAD | Redzone is redefining manufacturing and supply chains through its intelligent, adaptive platform that connects people, processes, and data into a single System of Action. With three core pillars — Redzone (frontline empowerment), Adaptive Applications (the intelligent backbone), and Champion AI (Agentic AI for manufacturing) — QAD | Redzone helps manufacturers operate with Champion Pace , achieving measurable productivity, resilience, and growth in just 90 days.
QAD is committed to ensuring that every employee feels they work in an environment that values their contributions, respects their unique perspectives and provides opportunities for growth regardless of background. QAD’s DEI program is driving higher levels of diversity, equity and inclusion so that employees can bring their whole self to work.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.