Brand Identity
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Develop and explore unique and complete brand identity systems based on strategic declarations of personality, archetype, and tone.
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Complete logo explorations, competitive color palette development, typographic applications, and visual language for assigned brands.
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Create guideline rules or toolkits that define unique attributes of brand systems that can be followed, understood and implemented.
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Ability to translate new or evolved brand identity systems into different forms based on medium (print, digital, motion, social, experiential).
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Work closely with art and copy roles to iterate on feedback and refine concepts.
Design Execution
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Composing strong, highly detailed brand identity design systems through purposeful use of typography, photographic style, color, and conceptual graphic style.
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Expert in graphic design and visual communication skillsets with focus on expression of style, tone, and meaning through visual language.
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Produce unique and diverse design assets such as icons, infographics, diagrams, social images, web layouts, slide decks, and marketing materials that reflect the established visual identity.
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Solid understanding of designing for diverse mediums (print, digital, motion, social).
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2–4 years of professional design experience, ideally in:
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Branding or visual identity development
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Creative or advertising agency environments
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Pharma or healthcare (asset, but not required)
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A portfolio demonstrating:
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Strong design fundamentals
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Typography and layout skills
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Early examples of brand or visual system work
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Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign); familiarity with Figma a plus.
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Ability to interpret feedback and implement revisions efficiently.
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Comfort working with technical or science-based content with guidance.