Overview of the role:
The position is to build our Pet Food brand’s digital footprint from the ground up. Reporting to the Head of Commercial, the incumbent is responsible for owning the entire e-commerce platform lifecycle—from setting up the storefront and managing 3PL logistics to running high-conversion digital ads, driving online sales targets, managing digital distribution networks (Marketplaces, Quick-Commerce, and D2C), and utilizing data analytics to optimize the path-to-purchase. This role requires a blend of commercial acumen, technical platform knowledge, and the ability to work cross-functionally to ensure product availability and brand visibility in the digital space
1. Shopee Platform & Sales Leadership
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End-to-end setting up and management of the Shopee Mall/Official Store or any e-commerce platform as needed, including product listings, pricing strategy, and inventory health.
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Develop and execute the Yearly sales calendar
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Own the P&L for the e-commerce channel, tracking GMV, Net Sales, and contribution margins
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Prepare and achieve annual sales budgets and targets specifically for the e-commerce channel
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Manage online receivables and coordinate with Finance to ensure account settlements according to credit terms
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Prepare monthly e-commerce sales reports, forecasts, and digital customer databases for management review
2. Full-Stack Digital Marketing (On-Platform)
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Traffic & Conversion: Manage E-commerce Marketing Solutions (including but not limited to Shopee Ads, Flash Sales, and Discovery Ads).
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Off-Platform to On-Platform: Execute CPAS (Collaborative Ads) on Facebook/Instagram
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Shopee Live & Engagement: Lead the livestreaming strategy and feed content to build community engagement within the app
3. Operations & Logistics (Build vs. Buy)
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External Management: Oversee relationships with E-commerce Enablers or 3PL providers
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In-House Capability: If needed, design and build our in-house fulfillment process and website, including warehouse layout, packing standards, and shipping integrations
4. Hybrid "All-Rounder" Marketing
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Traditional Support: Design and coordinate the production of Point-of-Sale Materials (POSM) and offline activations when e-commerce initiatives overlap with physical retail
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Brand Consistency: Ensure that the "look and feel" of the pet food brand is consistent across the app and physical pet shops
What are we looking for?
- Pet Food industry experience will be an advantage.
- 5–10 years of e-commerce experience within the Vietnam market.
- Hands-on experience managing Shopee Seller Centre and marketplace operations.
- Strong understanding of digital marketing, marketplace advertising, and performance optimisation.
- Experience owning sales targets, GMV, or e-commerce commercial performance.
- Pet Food industry experience will be an advantage.
- Strong analytical skills with proficiency in Excel and marketplace reporting tools.
- Native Vietnamese with professional working proficiency in English.