As a Partner Marketing Manager at Pigment, you will play a pivotal role in building and scaling our partner marketing initiatives with ISV, CSP and System Integrator partners. You will develop and execute comprehensive go-to-market programs that drive enterprise adoption of Pigment through strategic partnerships.
In this role, you will create executive-level marketing campaigns, partner with Product Marketing to create compelling joint value propositions and joint messaging that empowers our partners to successfully position and sell Pigment to enterprise customers. You'll be a key connector between Pigment’s partner organization and our marketing teams, ensuring seamless execution of high-impact programs that generate pipeline, revenue growth and market reach.
This role requires someone who can think strategically about long-term partner relationships while also rolling up their sleeves to execute flawlessly on campaigns, events, and enablement initiatives. You'll need to balance the art of relationship-building with the science of measuring marketing impact, always keeping the focus on driving measurable business outcomes for both Pigment and our partners.
Responsibilities
Design and execute comprehensive go-to-market programs with our major cloud partners, Google Cloud, and soon AWS and Azure focusing on enterprise customer acquisition
Develop joint marketing campaigns targeting C-suite and senior decision-makers at partner organizations, creating compelling narratives around AI transformation and business value
In collaboration with Product Marketing, build partner messaging frameworks and create high-quality enablement materials (pitch decks, solution briefs, case studies, demo scripts) that empower partners to effectively position Pigment.
Oversee end-to-end campaign execution with partners with marketing teams, coordinating across product marketing, demand generation, field marketing, and events teams to ensure flawless delivery
Participate as a key stakeholder in joint business planning processes with key partners, including quarterly planning, campaign calendars, and success metrics
Collaborate with partner leadership and partner sales managers to identify priority customer or partner accounts
Build scalable processes and playbooks and develop a partner marketing content library and resource center, ensuring partners have easy access to the latest materials and messaging
Track, measure, and report on partner marketing performance, including partner-sourced pipeline, influenced revenue, and campaign ROI
Represent Pigment at partner events, executive briefings, and industry conferences as needed