Founded in 2004, NetBrain is the leader in no-code network automation. Its ground-breaking Next-Gen platform provides IT operations teams with the ability to scale their hybrid multi-cloud connected networks by automating the processes associated with Diagnostic Troubleshooting, Outage Prevention and Protected Change Management. Today, over 2,500 of the world’s largest enterprises and managed services providers leverage NetBrain’s platform.
What We Need
We are seeking a Brand Narrative & Asset Strategist to build and run NetBrain's brand storytelling across two connected motions: campaign-integrated asset development and an always-on brand program. This role is accountable for both producing the work and setting the narrative strategy behind it — deciding the angle, format mix, and editorial approach for the always-on program, and shaping how campaign briefs translate into a coherent asset plan, rather than executing a fully scoped plan handed down from someone else.
This is a hands-on role. You will personally write, produce, and ship content across formats — blog posts, whitepapers, case studies, ebooks, webinars, email nurture, video, and social — and bring in the agency of record or freelance support for work beyond what one person can carry on deadline. This is a hybrid role based our of our Burlington, MA headquarters.
What You'll Do
Campaign-Integrated Asset Development
- Take campaign objectives and thought starters from the Director, Integrated Campaigns and shape them into a complete asset plan and narrative approach across the buyer journey — identifying gaps, not just filling in what's already specified.
- Translate complex technical and product concepts into clear, compelling narratives for both technical and business buyer personas.
- Build production plans covering every asset, owner, milestone, and dependency, sequenced against campaign launch timing.
- Write, produce, and deliver assets against campaign briefs across formats — blog posts, whitepapers, case studies, ebooks, webinars, video scripts, email nurture, and social — matched to audience, funnel stage, and approved messaging.
- Collaborate with the Director, Integrated Campaigns to align content with campaign strategy across the full funnel (TOFU/MOFU/BOFU).
- Track and report campaign asset performance against defined metrics, including engagement, conversion, and pipeline influence — not just traffic or reach — with recommendations that inform the next campaign build.
Always-On Brand Program
- Develop and maintain NetBrain's always-on narrative strategy and editorial calendar — audience, themes, channels, formats, and cadence — aligned to campaign priorities, product launches, and pipeline goals, looking at least four to six weeks ahead.
- Personally produce and ship the majority of always-on material, bringing in freelance or agency support for format types or volume beyond individual capacity.
- Track awareness and engagement metrics and use them to adjust the always-on strategy on an ongoing basis.
- Support SEO strategy for owned content, including keyword research, on-page optimization, and organic traffic growth.
- Contribute to thought leadership efforts, including executive ghostwriting, bylines, and speaking or webinar content.
- Lead a quarterly review of the always-on strategy for the VP, Integrated Marketing, with recommendations for the following quarter.
Cross-Functional Collaboration & Reporting
- Partner with the Director, Integrated Campaigns to align asset production with campaign timing and objectives.
- Partner with Solutions Marketing to build messaging-aligned content that supports positioning and competitive differentiation, confirming alignment before any asset — campaign or always-on — goes into production.
- Brief, edit, and quality-control work from the agency of record or freelance contributors on assets this role delegates for capacity reasons, ensuring it meets the narrative and quality bar this role has set.
- Maintain and evolve brand voice and editorial standards across all written content produced for this role's two lanes.
- Provide regular performance and strategy reporting to the VP, Integrated Marketing across both motions, using engagement, conversion, and pipeline data to refine strategy on an ongoing basis.
What You Bring
- 6+ years of B2B SaaS marketing experience spanning brand storytelling, content strategy, campaign execution, or integrated marketing.
- Demonstrated ability to both produce polished, on-brand assets across formats (written, video, social) and originate a longer-term brand or editorial strategy, not just execute one already defined.
- Strong project management skills, able to run multiple concurrent production timelines against hard campaign deadlines.
- Excellent writing and editing skills, with experience adapting tone and format across audiences and channels.
- Analytical mindset, comfortable defining KPIs and using performance data to guide format, channel, and cadence decisions.
- Working knowledge of SEO fundamentals and content performance tools (e.g., Google Analytics, HubSpot).
- Experience briefing or directing freelance or agency partners on discrete pieces of work.
- Experience with CRM and marketing automation platforms such as HubSpot, Salesforce, or equivalent.
- Ability to move fluidly between hands-on production and independent strategic planning without losing quality on either.
- Experience marketing enterprise technology or network operations solutions is preferred.
- Familiarity with account-based marketing (ABM) content strategies preferred
- Experience supporting a product launch or category-narrative effort is nice-to-have
- Manual Dexterity: Repetitive motion of wrists, hands and fingers for using a computer.
- Stationary Tasks: Sitting for extended periods, remaining in a stationary position.
What We Offer
Our comprehensive compensation package is vital in how we recognize our people for the impact they make on us reaching our goals as a company.
For this role, the estimated base is $125,000 - $150,000 + Bonus. The actual salary may vary based on a range of factors, including market and individual qualifications objectively assessed during the interview process.
The range listed above is a guideline and may be modified. People Experience offers a comprehensive benefits package in addition to cash compensation that includes but is not limited to 401k and medical/dental coverage. Speak with your Recruiter for more details on our Total Rewards philosophy.
NetBrain invites all interested and qualified candidates to apply for employment opportunities.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or other characteristics protected by law.
If you have a disability that prevents or limits your ability to use or access the site, or if you require any other accommodation in the application process due to a disability, you may request a reasonable accommodation. To make a request, please contact our People Team at: [email protected] and we will be happy to assist you.
In compliance with applicable laws, NetBrain conducts holistic, individual background reviews in support of all hiring decisions.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.