M
Mintel Group

Senior Analyst - Food & Drink, China

Shanghai, China Posted 2026-05-28
Type
Full-time
Experience
5+ yr
Source
Greenhouse
Senior Analyst - Advisory, China


• Advisory & Client Engagement


• Deliver insight-sharing sessions and advisory discussions based on research findings and written reports, clearly explaining complex analyses and implications.

• Respond to client briefs by shaping research frameworks, analysis structures and report narratives, rather than purely extracting data.

• Use pre-published Mintel Reports and research outputs to support client discussions, tailoring angles and focus to specific business questions.

• Present research-led insights to clients in a clear, structured and confident manner, ensuring findings are well understood and actionable.

• Work closely with Client Success and Commercial teams to support content-led advisory engagements, ensuring research outputs are aligned with client needs.

• Proactively communicate with clients on the most relevant research findings, market insights and report outputs for their business priorities.



• Content & Insights Delivery


• Publish in-depth research reports combining market research and consumer insights, demonstrating Mintel’s expertise across consumer markets

• Deliver Mintel Reports on time and to a consistently high quality standard, covering a range of categories and subject areas.

• Independently lead the end-to-end report workflow, including: 


• research design and scoping

• questionnaire design and research framework development

• primary and secondary data collection

• data analysis, validation, and interpretation

• insight synthesis, storyline development, and report writing



• Gather and assess relevant primary and secondary data for each market, working closely with Research Directors to develop accurate market, company and segmentation insights.

• Translate complex data and research findings into clear, structured and insight-led written content, aligned with Mintel’s reporting standards.



• Industry Engagement


• Monitor consumer, market and innovation trends, identifying the most relevant issues to explore through consumer research.

• Build and maintain relationships with industry contacts and experts to deepen understanding of factors influencing consumer behavior, innovation and company strategy.

• Integrate market knowledge, research findings and external inputs into coherent insight narratives that strengthen report quality and relevance.
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