Minor Hotels is seeking an experienced and creative Social Media Manager to lead the social strategy for our iconic Oaks Hotels, Resorts & Suites and Avani Hotels brands across Australasia.
This role will shape how our brands show up across social platforms, driving audience growth, engagement, brand awareness and commercial outcomes through innovative content and strategic thinking.
This is a rare opportunity for someone who can think strategically, create compelling content, identify emerging trends and build social communities that genuinely connect with audiences.
About the Role
Reporting to the Director of PR & Communications, you'll own the end-to-end social media strategy across multiple hotel brands, ensuring each brand maintains a distinctive and engaging presence while supporting broader marketing and commercial objectives.
You'll work closely with Brand, PR, Creative, Commercial and hotel teams to develop social-first campaigns, create engaging content and identify opportunities to grow our audience across Instagram, TikTok, Facebook and emerging platforms.
What You'll Be Doing
- Lead the social media strategy across the Minor Hotels Australasian portfolio.
- Develop content calendars aligned to campaigns, business priorities and audience insights.
- Capture and produce social-first photography and video content across our hotel portfolio.
- Shoot and edit Reels, TikToks and short-form video content.
- Manage daily publishing and community engagement across key channels.
- Identify new trends, creators and platform opportunities to keep our brands culturally relevant.
- Analyse performance data and provide insights that drive continuous improvement.
- Collaborate with internal stakeholders, agency partners and hotel teams across Australia and New Zealand.
We're looking for someone who:
- Has experience working with big brands and understands how to build and protect brand equity.
- Comes from either a corporate marketing team or a social-led creative agency environment.
- Has a proven track record of translating brand voice into engaging social-first content.
- Can develop strategy and still get "on the tools" to shoot, edit and produce compelling content.
- Has a deep understanding of Instagram, TikTok, Facebook and emerging social platforms.
- Is passionate about content, storytelling, social trends and audience engagement.
- Is highly organised, creative and comfortable managing multiple brands simultaneously.
- Has experience using content creation and editing tools such as CapCut, Adobe Creative Suite or similar.
- Enjoys travel and is excited by the opportunity to visit hotels across Australasia to capture content.
Minor Hotels is one of Australasia’s largest accommodation providers, managing over 70 properties in the region and a global portfolio of 640 properties across more than 66 countries. Our brands, Anantara, Avani, Oaks, NH Hotels, NH Collection, nhow, and Tivoli, span six continents, including Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, and South America. Joining Minor means partnering with a diverse, expanding global organisation offering boundless opportunities to thrive and succeed.
Our people are the heart of our success, and we are committed to investing in your skills to support your career growth and advancement. You’ll feel valued as part of a tight-knit team, united in delivering exceptional guest experiences and thriving in a company dedicated to fostering an outstanding workplace culture.
At Minor Hotels, we value our people as the heart of our success. Joining Minor means, you’ll enjoy a rewarding package designed to support your professional growth, wellbeing, and work-life balance:
- Career Growth : Learning and development programs to boost your career.
- Exclusive Hotel Deals : 50% off stays at Minor Hotels in Australasia; 20% off for friends and family.
- Global Perks : International accommodation discounts across our hotel brands .
- Retail Rewards : Cashback and discounts at 400+ top retailers in AU/NZ.
- Experiences : Discounted entertainment and activities.
- Banking and Insurance : Exclusive health insurance offers and workplace banking benefits .
- Wellness Boost : EAP and tailored wellness support
Our people drive the success of our business; We are a dynamic organisation dedicated to delivering exceptional guest experiences. We invest in your skills and foster a workplace culture that celebrates innovation, collaboration, and personal growth.
Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand.