Mission
Reporting to the Growth Director, own the brand’s voice in Spain and drive the category-formation narrative in-market: content, PR, social and the localisation of centrally produced campaigns.
Scope
Spain. All local content, communications and brand activity.
Essential responsibilities
- Build and run the local editorial plan and social channels
- Localise centrally produced campaigns and funnel copy — tone, culture and regulatory nuance
- Plan and manage offline media and brand activations in-market — briefing and steering media and creative agencies on buying and execution
- Own PR and earned media: press relationships, the launch narrative
- Design and write lifecycle and CRM journey content — onboarding, retention, upsell — working with the CRM team on execution
- Feed the content engine with locally credible material that earns visibility in search and AI-generated answers
- Bring local market and competitor insight back to the centre
- 4–6 years B2C marketing or communications gained in energy, utilities or other regulated industry
- Excellent written communication ability in Spanish; communication level of English.
- Offline buying PR and earned-media experience alongside content
- Experience briefing and managing media agencies
MET Group is an integrated European energy company headquartered in Switzerland, active across the full value chain - generation, storage, LNG, trading and sales. Present in 24 countries and 33 national energy markets, MET combines large-scale trading with a growing portfolio of renewable and flexible assets. In 2025 the group generated €28.6 billion in consolidated revenue.
MET Retail is a new chapter for the group: bringing energy directly to households. We're building a technology-driven retail platform for power and gas, with a digital, customer-first model. One model, built to scale across Europe. We're a small international team, and there's a lot to build. Join us on this exciting journey and you'll help shape how this company works, with real ownership from day one.