The Brand CRM Analyst is responsible for supporting customer data management and analytics activities for all Max Mara Group brands at a corporate level. It implements the guidelines of the Brand CRM Director and the Data Scientist in order to implement the construction of a centralized customer database at WW level for some brands of the Group. It has a holistic vision of the consumer, the result of an approach of excellence. The quality of service and the integrated approach to interaction become the levers of perception as a reference benchmark for some brands belonging to the Group. The role has a strategic vision of the company and is able to bring out interesting data-driven insights and implement effective data-driven Brand CRM policies. The main role objectives therefore refer to the support and management of the customer database
Key Responsabilities:
- Takes care of the data analysis and contributes to the definition of the data collection process for luxury brands from an Omnichannel perspective
- Analyze and profiles the interaction and purchasing behavior of consumers through appropriate statistical analysis methodologies
- Reviews the data in order to guarantee its quality
- Verify the data governance and usability of the data through the different channels
- Uses standard metrics and KPIs to measure consumer engagement, acquisition and retention processes, from an omnichannel perspective
- Be able to promote new consumer analysis metrics, as knowledge of processes, consumers and markets grows, from an evolutionary perspective
- Develop strategic thinking on data visualization issues, in order to promote understanding of the behavioral clusters identified by internal stakeholders
- Independently manage parts of assigned CRM projects, reporting to the CRM Director on: progress, any critical issues identified and other emerging but unforeseen issues
- Adopt a project management oriented approach in order to respect deadlines and expected standards
- Supervise the assigned projects also in the post go live phases
- Bachelor o Master's Degree in Statistics o Economics
- Analytical mindset
- Knowledge about Fashion Industry's (plus)
- Previous experience on similar roles (plus)
- Good English knowledge (B2 level)
- Advanced proficiency in data analysis tool such Excel/Google Sheet (mandatory) and BI tools such as and Tableau (plus)
- Attitude to work in Team