Account-Based Marketing

At LiquidStack, we’re redefining what’s possible in the data center world. As a global leader in advanced liquid cooling solutions, we’re powering the future of AI, edge computing, and high-performance systems. Our team is growing, and we’re looking for skilled professionals who want to be part of something innovative and impactful. About LiquidStack
LiquidStack is a leader in advanced liquid cooling solutions for high-performance data centers. We are building a modern, revenue-driven marketing organization focused on pipeline growth, customer impact, and scalable execution.
Role Overview
This is a critical, revenue-driving role responsible for executing multi-channel demand generation and ABM programs that directly impact pipeline and revenue. You will own campaigns end-to-end—from targeting and execution through MQL generation and sales handoff—working closely with inside sales to convert demand into pipeline.
Key Responsibilities
Demand Generation & Campaign Execution


• Build and execute multi-channel B2B demand generation campaigns (paid media, email, display, retargeting)

• Develop and manage ABM programs aligned to target accounts and sales priorities

• Create and optimize multi-touch nurture journeys from first engagement through MQL

Pipeline & Performance Ownership


• Drive consistent delivery of high-quality MQLs

• Monitor and optimize campaigns based on pipeline creation and conversion

• Continuously test and improve messaging, landing pages, and audience targeting

Paid Media & Digital Optimization


• Manage and optimize paid campaigns (Google, LinkedIn, programmatic)

• Improve cost efficiency and conversion performance across channels

Data & Insights


• Use data to refine targeting, segmentation, and campaign strategy

• Track performance, attribution, and ROI

Sales Alignment


• Partner closely with inside sales to provide lead intelligence and campaign insights

• Support BANT-based qualification and ensure smooth handoff into Salesforce pipeline

Qualifications
Required


• 3–5+ years of experience in demand generation, ABM, or lifecycle marketing

• Experience in B2B or enterprise environments

• Hands-on experience with HubSpot (or similar marketing automation platforms)

• Experience managing paid media campaigns (Google, LinkedIn, etc.)

• Strong understanding of lead lifecycle, funnel metrics, and conversion optimization

• Ability to work independently and manage multiple campaigns simultaneously

Preferred


• Experience in data center, infrastructure, SaaS, or industrial technology industries

• Familiarity with Salesforce and attribution tools

• Experience working closely with inside sales teams

What Success Looks Like


• Increased MQL volume and quality

• Measurable pipeline growth and improved conversion rates

• Strong alignment between marketing and sales

• Scalable, repeatable demand generation programs
Why Join Us?


• Competitive pay with opportunities for overtime

• Consistent day-shift schedule

• Paid time off, holidays, and great benefits

• Be part of an industry-disrupting company with room to grow

• Work on innovative technologies in a collaborative, supportive environment