The Brand Manager manages the relevant category and the brand on a local level within the category guidelines set. The role is responsible for the portfolio deployment, range management, local brand communication agenda, and compiling and sharing key market insights with key stakeholders and turning them into actionable insights.
The role also takes ownership of the full execution, works closely with cross-functional teams, and supports category performance through market and consumer insights.
- BA in Marketing / Management / Industrial Engineering
- 5+ years of experience in an international FMCG company, in Marketing
- Experience in brand management of products which are emotionally important for the end customers
- Good at working with consumer insight data to understand the market and consumer dynamics and turn them into actionable insights
- Closely tracking the consumer trends with forward thinking approach
- Strong sense of ownership
- Strong communication skills to inspire key stakeholders and agencies
- Strong project management and stakeholder management skills
- Excellent command of English & Turkish
Who we are?
We are JDE Peet’s. We craft coffee for every cup and build brands for every heart.
JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs. In 2025, JDE Peet’s generated total sales of EUR 9.9 billion and employed a global workforce of more than 21,000 employees. Discover more about our journey to deliver a coffee for every cup and a brand for every heart at www.jdepeets.com .
What’s it like to work at JDE Peet’s?
We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment.
Come join our team and discover what your cup of amazing can be!
Find out more at http://careers.jdepeets.com
Your application at JDE Peet's
If you are interested in this career opportunity at JDE Peet's, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet's would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.
Our DE&I Statement
At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.
Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.
#unleashyourpossibility #acupofamazing
JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.
JDE Peet's
Coffee & Tea · Public · Amsterdam, Netherlands