Business Overview
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix , Kinesso , MAGNA , Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com .
Position Summary
In this role, you will work closely with members of the Programmatic Team to successfully execute, manage, report and optimize programmatic campaigns on multiple platforms across the global Mediabrands.
Responsibilities
Campaign Implementation
- Manage the end-to-end process from brief through to set up, tagging and optimization to ensure report metrics are fully captured
- Strategize and execute campaigns on our platform and ensure optimal delivery and performance
- Analyze campaign data to develop insights and strategies for campaign optimization
- Provide in-depth campaign insights and optimization recommendations for campaign improvement
- Provide guidance to junior members of the team
- Be creative: develop and share test and learn campaign optimization strategies to drive learnings and better campaign performance
- Become a trusted advisor and expert within the programmatic trading field
- Take an active role in developing broader programmatic strategic recommendations and best practices
- Get the programmatic newest develop trends in global and local market to build new product and service package for local business
- Be responsible for the client service and campaign management/operation to achieve the successful programmatic campaign delivery within KPI
- Maintain good relationship with the partners including Media partners, DSP, Data partner, AD verification
Strategy
- Provide recommendations to your Client Services team for use in brief responses.
- Present industry updates and campaign optimizations to
- Working with Senior Campaign Manager and Programmatic to execute tests within the DSPs.
- Update the industry benchmarks according to the Media Plans received.
Required Skills & Experience
- 8 years professional experience in a related field with hands on end-to-end Programmatic ecosystem/campaign lifecycle and optimization experience along with Team handling capabilities
- Hands on experience and knowledge in programmatic trading • Deep understanding of DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting, Ad Verification Partners
- Experience in campaign implementation, optimization and reporting, experience with response driven/demand generation campaigns
- Understanding of the digital media ecosystem and technology including ad tagging and site analytics
- Knowledge and passion for overall digital marketing crafts: digital display, digital branding, digital direct response, SEM, video & mobile
- Must be able to work in a fast-paced environment - harvest vast amounts of information, news, data, and research and distil the most important/relevant information for your agency team and their clients
- Well organized and capable of managing your time effectively
- A good communicator with great listening and interpersonal skills
- Motivated by working in a fast-paced environment where you are constantly learning and will have a career path in talent acquisition
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix , Kinesso , MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com .