Marketing Coordinator, Field Events & ABM

Overview

The Marketing Coordinator supports Middle East enterprise healthcare growth by executing field programs and account-based marketing (ABM) activities that generate qualified meetings and pipeline. Reports to Marketing Manager, this role partners closely with Sales to deliver well-run engagements (events, executive roundtables, webinars) and disciplined follow-up.

Specialization

Field marketing execution + ABM support: Delivery of programs and account-based activities for Tier 1/2 accounts, with strong coordination across Sales, subject-matter experts (SMEs), and vendors.

Responsibilities

• Execute  F ield programs (executive roundtables, hosted forums, webinars, conferences): project plans, timelines, speaker coordination, vendor management, attendee experience, and on-the-day delivery.

• Support ABM execution for named Tier 1/2 accounts (as defined by the Marketing Manager and Sales): coordinate contact list preparation, invite waves, tailored event formats, and follow-up motions with Sales.

• Run follow-up operations for the programs you  execute:  lead capture QA, attendee lists, handoff notes, follow-up cadence coordination with Sales, and meeting scheduling support.

• Create and coordinate content/design assets for field and ABM activities you own—using in-house tools and/or briefing and coordinating third-party vendors for assets such as invitations, agendas, social tiles, banners, signage, email copy, and recap posts.

• Coordinate with the Digital & Marketing Ops Marketing Coordinator to ensure promotion and tracking are set up (landing pages, emails, UTMs), and provide  timely  inputs  required  for campaign builds.

• Support partner / customers  co-marketing execution where relevant ( Go-Live, Interviews,  Signing  ceremonies, Kick off events and  other in  account support ).

• Maintain program documentation (checklists, runbooks, post-mortems) and propose practical improvements for future iterations.

• Follow established brand, compliance, and approval processes.

• Manage 3 rd  party events management organization and  establish  strong professional relationships .

Qualification and experience

• Minimum 2 years’ experience in B2B marketing (field/events/ABM support preferred)

• Proven ability to coordinate multiple workstreams with deadlines (vendors, speakers, internal stakeholders).

• Effective writing skills for invitations, event communications, and follow-up messages.

• Strong stakeholders’ management and event management skills

• Fluent English  required ; Arabic is a plus.

• AI literacy and productivity:   Comfortable using approved AI tools to improve marketing productivity, such as drafting, summarizing, campaign ideation, content adaptation, and basic research, while applying human review, brand standards, and data/privacy guidelines.

• AI-enabled marketing mindset:   Demonstrates curiosity and basic understanding of AI trends relevant to enterprise healthcare marketing, and can support AI-related campaigns, events, and thought-leadership activities by translating messaging into practical marketing execution.

Personal Specification

• Organized, detail-oriented, and comfortable working from checklists/runbooks.

• Strong communicator who builds trust with Sales and vendors.

• Proactive, solution-focused, and reliable.

• Commercially curious—understands that the goal is meetings/pipeline, not activity volume.

• Team player with a hands-on, execution-first mindset.

Education and training

• Bachelor’s degree in marketing, communications, business, or related field

About InterSystems

InterSystems, a creative data technology provider, delivers a unified foundation for next-generation applications for healthcare, finance, manufacturing, and supply chain customers in more than 80 countries. Our data platforms solve interoperability, speed, and scalability problems for large organizations around the globe to unlock the power of data and allow people to perceive data in imaginative ways. Established in 1978, InterSystems is committed to excellence through its 24×7 support for customers and partners around the world. Privately held and headquartered in Boston, Massachusetts, InterSystems has 38 offices in 28 countries worldwide. For more information, please visit  InterSystems.com .