Content & Channel Management
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Own the organic content calendar across platforms (Instagram, TikTok, YouTube Shorts, Pinterest, etc.)
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Adapt brand/campaign/product messaging into native, platform-specific content
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Manage day-to-day posting, captions, and channel upkeep
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Stay current on platform trends, formats, and algorithm shifts
Social-First Campaigns
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Conceive and pitch campaign ideas designed natively for social (not just repurposed from other channels)
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Build formats around platform-specific mechanics (trends, sounds, challenges, series)
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Partner with Brand/Creative early so social isn't an afterthought in campaign planning
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Own creative concepting for always-on and moment-driven social content
Community & Engagement
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Monitor and respond to comments, DMs, and mentions in brand voice
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Flag customer service issues to the right team (vs. Gladly/CX)
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Build relationships with community members and repeat engagers
Cross-Functional Coordination
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Translate campaign/product launch plans (from your Pod) into social content
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Coordinate with the paid social/affiliate team so organic and paid don't collide or duplicate
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Work with Creative on asset needs specific to social formats
Creator/Influencer Touchpoints (organic side)
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Repost/amplify creator content organically
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Identify emerging creators for outreach (handoff to affiliate/partnerships team as needed)
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Align posting with tiktok/tiktokshop and instagram shop tagging needs
Reporting & Insight
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Track organic engagement, follower growth, and content performance
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Surface content learnings back to Brand/Product/Affiliate to inform strategy
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Competitive/trend monitoring (what's working for competitors, category)
Crisis/Reputation
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First responder for social listening on brand sentiment issues
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Escalation path for PR-sensitive moments
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3–5+ years in social media management, organic content creation, or digital marketing (D2C, e-commerce, or consumer brand experience preferred).
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Proven track record of growing organic audiences and managing multi-channel social calendars across Meta, Instagram, TikTok, YouTube Shorts, and Pinterest.
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Hands-on experience with social commerce tools, specifically TikTok Shop and Instagram Shop integration and tagging.
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Strong creative ideation skills with a deep understanding of platform-specific mechanics (trending audio, native formats, series, and viral mechanics).
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Experience partnering with Creative, Paid Media, and Influencer/Affiliate teams to align messaging and avoid content duplication.
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Proficiency in social analytics tools (e.g., Sprout Social, Dash Hudson, platform native analytics) to translate engagement metrics into strategic insights.
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Excellent written communication skills in a distinct brand voice, with experience handling community engagement and flagging PR/reputation risks.
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Experience with social media management software.
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basic video/image editing skills tailored for quick-turn social content (CapCut, Canva, Adobe Creative Suite).
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Medical, Dental, Vision, Life Insurance
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401k plan
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Additional Opt-In Insurances
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Vacation + Sick Time Pay
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L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!
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Action Oriented
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Situational Adaptability
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Drives Results