List Builder - Influencer Marketing

Must-haves

• 1+ years of experience in influencer marketing, creator marketing, talent sourcing, social media, digital marketing, or a similar role.

• Hands-on experience researching, sourcing, and evaluating creators across platforms such as TikTok, Instagram, and YouTube.

• Strong understanding of creator and brand fit , including audience demographics, engagement, content style, market relevance, and brand alignment.

• Ability to translate a campaign or client brief into clear creator selection criteria and build targeted lists accordingly.

• Strong knowledge of social media trends, creators, digital culture, and emerging communities .

• Ability to work with high volumes of creator profiles and multiple briefs simultaneously while maintaining accuracy and quality.

• Strong research skills and attention to detail, with the ability to go beyond obvious or repetitive creator choices.

• Comfortable working with data and performance metrics to support creator recommendations.

• Strong organizational skills and ability to work quickly in a fast-paced environment with changing priorities.

• Professional proficiency in English and Spanish .

Nice-to-haves

• Experience working at an influencer marketing agency, creator platform, talent agency, or fast-growing startup .

• Experience sourcing creators for campaigns in music, beauty, entertainment, CPG, or lifestyle .

• Familiarity with influencer marketing platforms, social listening tools, or creator discovery tools.

• Experience using AI tools to accelerate creator research, analyze profiles, identify trends, or improve sourcing workflows .

• Experience supporting campaigns across multiple markets, particularly the US and LATAM .
• Has an eye for creators. You can look at a brief and quickly understand what kind of creator makes sense, beyond follower count alone.

• Is naturally curious. You enjoy going down the rabbit hole of TikTok, Instagram, YouTube, trends, communities, and emerging creators to find profiles others might miss.

• Moves fast without sacrificing quality. You understand that creator marketing moves quickly and can deliver strong lists under tight timelines.

• Thinks beyond the obvious. You don’t rely on the same creators everyone already knows. You’re resourceful and creative in how you search.

• Is highly organized and detail-oriented. You can manage hundreds of profiles, multiple briefs, and changing requirements without losing track of the details.

• Takes ownership. If a list isn’t strong enough, you don’t wait for someone to tell you. You keep searching, refining, and improving it.

• Is AI-curious. You’re excited to experiment with AI and automation to research faster, identify better matches, and improve the way creator sourcing gets done.

• Thrives in startup environments. You’re comfortable with speed, ambiguity, changing priorities, and figuring things out as you go.

• Cares about the “why.” You don’t just add a creator because they meet a checklist. You can explain why they’re a strong fit for the campaign.