Associate Director, Out of Home

The Company:
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
 
Overview
The Associate Director, on our OOH team you will be responsible for collaborating with clients to help lead the strategic direction with the team.  The AD is responsible for communicating with interdepartmental teams to develop a holistic campaign strategy which supports client goals.  The AD is also responsible for identifying and educating on emerging market trends and technologies as they relate to specific campaigns. 
Qualifications


• Minimum of 5+ years of OOH media planning experience;

• Luxury client experience a plus

• Strong team management and interpersonal communication

• Ability to collaborate and work as part of a team

• Strong presentation skills

• Excellent skills in MS Office: Excel, Word and PowerPoint

• Knowledge of Adobe Photoshop, InDesign a plus

Responsibilities


• Responsible for communicating with management on account and group status

• Identify client goals/objectives and lead the development of strategies and tactics for current campaigns

• Stay current with consumer consumption habits, ‘first-to-market’ opportunities and emerging technologies

• Provide POV for staff and clients on new technologies and vendor partners

• Build strong relationships with senior-level client counterparts and manage day-to-day relationships

• Manage team of Supervisors, Planners and Assistant Media Planners in the development, implementation and maintenance of multiple and simultaneous media plans within the offline and online environment

• Analyze competitive activity in the marketplace

• Thorough knowledge of the principles of OOH advertising as well as an understanding of media concepts and terms, creative and budget requirements

• Ability to write clearly and concisely and present orally in an articulate and confident manner

• Thorough knowledge of the dynamics of media: how each media element performs alone, how they perform together and how they are constantly changing

• Responsible for facilitating each team member’s development




This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $70,000 — $125,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
 
Review Our Recruitment Privacy Notice