Job Title: Category Manager
Title of Supervisor: Director - Category Management
Job Location: Mooresville, NC
Company Website: www.greenworkstools.com
Company Summary:
Be part of a more sustainable future with Greenworks Tools. We’re looking for dynamic leaders who are excited and eager to help us bring cutting-edge green technology to the marketplace.
Greenworks Tools is the leader in battery-powered outdoor power tools for DIY consumers and landscaping professionals. Our company distributes Greenworks-branded and private label products, as well as products for an extensive network of original equipment manufacturers. With a robust lineup of Greenworks-branded products including 24V, 40V, 60V, 80V, and commercial-grade 82V battery-powered cordless outdoor power tools, a full line of corded equipment, and reel mowers, Greenworks Tools offers the right tool for every job.
Utilizing best-in-class battery, control, and drive technologies, Greenworks Tools deliver the power and performance of comparable gas-powered tools without the mess, noxious fumes, pollution, vibration, and noise associated with gas products.
Position Summary:
The Category Manager is responsible for specific product categories selling to Amazon. This includes, but not limited to developing product line ups, profitably recommending promotional and advertising strategy, managing inventory and working cross functionally within the company. This position will plan, organize, direct, control, and provide the marketing leadership to achieve short-range and long-range business development objectives and helping to manage its corresponding P/L statement.
Essential Duties and Responsibilities:
- Creating and developing a strategic short and long-term plan for designated product categories
- Conduct market research and analyze trends based on consumer behavior
- Make forecasts for product demand to ensure product availability meets demand
- Establish and execute full year promotion plan (best deals, coupons, discounts, DOTD, etc.)
- Develop pricing with finance to ensure products meet margin guidelines
- Manage and track budget with financial team
- Daily collaboration with Global counterparts to execute sales plans
- Build a deep knowledge of our products, customers, and competitors
- Work with advertising team to ensure new and core items have proper exposure in the market
- Create and maintain banner ads
- Collaborate with internal teams to maintain and optimize product pages, brand store, and A+ content for a streamlined and optimized user experience
- Initiate BTR (born to run) orders and Amazon vine to expedite new item launches
- Collaborate with buyer to expand product selection
- Develop exit strategies for unsuccessful products.
- Other duties as assigned
Required Education and Experience:
- Motivated self-starter with high positive energy level
- Bachelor’s degree in Marketing or related field and 5+ years of product marketing experience
- Excellent communication and interpersonal skills, along with the ability to communicate effectively with both senior and junior staff are essential
- Strong written communication skills
- Strong organizational skills and the ability to manage multiple projects in a lean, fast-paced environment
Compensation and Benefits:
- Health, dental, and vision coverage
- 401k company match plan
- Paid sick, personal, and vacation time
Greenworks is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.