Note: This role requires availability during nights, weekends and flexibility and willingness to be available during non-traditional hours as required, up to 30%.
The Role
The Regional Activation Manager will report to the Manager, Regional Marketing . This role is expected to provid e day-to-day tactical m arketing support and serve as the “feet on the street” t o drive revenue and growth in the ir respective market. The Regional Activation Manager will coordinate and execute regionally and nationally led marketing programs, initiatives , and events for both sides of the business, consumer packaged goods and retail , for both RISE and external dispensar y accounts , all while maintaining a RISE-first concept . The overall goal of this position is to bring brands to life and support retail initiatives through the tactical ownership of various marketing initiatives . Th is role requires a candidate who is excellent at relationship-building and collaborat ing , resourceful and has a passion for the cannabis industry .
Responsibilities
- Local coordination and execution of all centrally and regionally led marketing programs in market, including but not limited to event sponsorships, concerts, in-store events, and wholesale programs, etc. Regularly partner with retail operations and local store teams execute marketing programs and events on and offsite
- Ensure that any centrally and regionally-led promotions and product/strain launches are fully executed at the store level including but not limited to displays, in-stock product, signage, employee swag, employee education.
- Responsible for ensuring regional budget is up to date and expenses recorded in a timely manner.
- Focus on execution of marketing initiatives at RISE. Regularly work and maintain excellent relationships with local store leadership teams
- Support sales team with account trainings and trade events in partnership with Manager, Regional Marketing.
- Assist the Manager, Regional Marketing in the customization of digital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs
- Create and produce custom-branded marketing materials, promotional swag, event signage, and in-store collateral using Cricut cutting equipment and Cricut Design Space to support regional marketing initiatives and activations.
- Provide marketing initiative and event recaps to identify areas of opportunity, provide constructive feedback and make recommendations for improvement and growth.
- Establish strong relationships and communication channels with customers, external partners and cross functional team members.
- Completing surveys for inside and outside accounts via online menus and in person store visits.
- Must be available nights, weekends and flexibility and willingness to be available during non-traditional hours as required.
Qualifications
- A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
- 2+ years in Sales, brand marketing or field marketing at a retail organization, consumer products company, preferred.
- Bachelor’s degree preferred
- Background in sales, brand marketing, field marketing retail activation and project management preferred
- Highly motivated, self-directed, innovative and able to work both independently and among teams with keen judgement, common sense and resourcefulness
- Adapts and thrives in a demanding, start-up, fast-paced environment
- Possesses a deep appreciation and insistence on flawless execution
- Operates with a high level of professionalism and integrity, including dealing with confidential information
- Strong communication skills – written and verbal
- Strong organization planning & project management skills
- Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)
- Experience creating custom marketing swag, branded merchandise, signage, and promotional materials using Cricut cutters and Cricut Design Space preferred.
- Familiarity with project management and workflow management platforms such as Monday.com is a plus, but not required.
- Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.
- Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 30%
Additional Requirements
- Must pass any and all required background checks
- Must be and remain compliant with all legal or company regulations for working in the industry
- Must possess valid driver’s license
- Must be a minimum of 21 years of age
- Must be approved b y state badging agency to work in cannabis industry
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Green Thumb Pay Range
$60,000 — $75,000 USD