Website & CMS Management
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Maintain and update website content, structure, and performance
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Build and optimize landing pages for campaigns
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Ensure usability, accessibility, and performance standards
SEO & Digital Performance
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Execute on-page and technical SEO improvements
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Monitor and optimize search rankings and traffic
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Manage tools such as Google Analytics, Looker Studio and Search Console
Digital Campaign Execution
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Execute marketing campaigns across web, email, and social media
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Manage email platforms (e.g., Zoho Campaigns, Mailchimp)
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Ensure compliance with GDPR and related regulations
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Optimize conversion paths and forms to support lead generation, in coordination with sales
Paid Digital Advertising
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Plan, execute, and optimize paid digital campaigns across Google Ads and LinkedIn Ads
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Manage budgets, targeting, and performance reporting for paid media
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Run A/B tests on ads and landing pages to improve conversion
Social Media Management
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Manage and grow FreeBalance social channels (primarily LinkedIn)
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Schedule, publish, and optimize content
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Track engagement and recommend improvements
Event Coordination & Logistics
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Coordinate marketing events, including logistics, timelines, and materials
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Manage event-related deliverables (registrations, assets, coordination with vendors)
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Support planning and execution of webinars and virtual events
Marketing Operations & Coordination
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Support implementation of marketing communications strategies
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Coordinate timelines, assets, and execution across campaigns
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Work with internal stakeholders to ensure delivery of marketing activities
Analytics & Reporting
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Measure performance across digital channels and campaigns
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Provide regular reporting and actionable insights
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Support data-driven decision-making
Impact
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Improves execution and reliability of marketing campaigns
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Ensures smooth coordination of events and marketing activities
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Strengthens digital performance and lead generation
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Enables a more structured and scalable marketing function
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3–5+ years in digital marketing or marketing operations
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Strong understanding of SEO, analytics, and digital performance
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Experience with CMS platforms (e.g., WordPress)
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Familiarity with marketing automation and CRM tools (Zoho preferred)
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Experience coordinating campaigns or events
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Strong organizational and project management skills
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Experience managing paid media campaigns (Google Ads, LinkedIn Ads)