The Marketing Operations Manager supports the planning and execution of the marketing strategy at the store level, not limited to: events, education, community relations, and graphics. Reports directly to the Director of Store Operations and reports functionally to the Director of Marketing. Manages the in-store Marketing team.
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Partners with Corporate Marketing and Store Director to execute a comprehensive marketing strategy designed to drive awareness, traffic and sales
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Collaborates with the corporate Marketing Team to understand the national marketing programs and develop related local marketing activities, in addition to store-specific initiatives and projects
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Ensures the defined strategies and initiatives are correctly executed at the store level according to the agreed upon timelines, budgets and goals
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Ensures in-store communication is up to standards and follows the brand guidelines
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On occasion utilizes the tools and systems provided to produce in-store signage (i.e. events materials, campaign posters,..) and oversees in-store installations (signage, VM, etc)
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On occasion produces store-related social media images when needed
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Manages the store Events team: hires, assigns, schedules, trains, motivates, submits payroll and evaluates
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Works with the Events Team, store teams and Corporate Marketing Team to define events calendar, plan and execute in-store, off-site, public and private events
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Works with corporate Communications Team to ensure events and initiatives are properly promoted and communicated by providing needed details and content
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Manages relationships with celebrity chefs, business partners, producers, local organizations and local authorities
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Analyzes performance and reports progress to senior leadership on a weekly basis
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Keeps track of marketing spent on provided system, staying within defined budget
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Performs other duties as required or assigned
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Bachelor’s Degree in Business or Marketing preferred
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2+ years of experience in marketing, with prior managerial experience
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Experience in the food and beverage industry preferred
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Knowledge of Italian cuisine and culture preferred
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Exceptional verbal and written communication skills and relationship-building skills
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Excellent problem-solving and business management skills
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Knowledge of and contacts in the food industry
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Project management skills
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Organizational and time management skills
Founded in Italy in 2007, Eataly is the world’s largest artisanal Italian food and beverage marketplace. At Eataly, you can Eat a meal at restaurants or quick-service counters, Shop for the ingredients, and Learn through classes and tastings. Eat Better, Live Better! Eataly is an Equal Opportunity Employer.
JOB REQUIREMENTS
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Availability to work onsite with a flexible schedule often including evenings, weekends and holidays
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Ability to travel up to 10% of the time
BENEFITS AND PERKS
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Medical, Dental, Vision Insurance and Paid Parental Leave
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Paid Time Off, 401K with company match, Commuter Benefits and Plum Benefits
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Free staff lunch daily and discounts at Eataly
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Fun staff classes on products and Italian cuisine