About this role
- own key input levers of the ccbp business - acquisition and resurrection of members paying credit card bills, and multi-card adoption - deep-diving on metrics and diagnosing drop-offs to course-correct performance.
- track and report on these levers daily/weekly/monthly, owning monthly planning and flagging deviations early.
- exercise judgment on when to resolve issues independently vs. escalate, and anticipate recurring problem patterns before they hit the numbers.
- own execution across the bill-pay funnel (discovery, reminders, payment, retry/failure), building preventive and reactive interventions to lift conversion.
- translate broader category strategy into concrete campaigns, experiments, and milestones you can ship and measure.
- own merchandising for ccbp on and off app - home page assets, cross-sell placements, communication plans.
- design and run campaigns (offers, cashback, reward mechanics) to drive adoption and repeat usage, optimizing spend for roI rather than just reach.
- focus on reducing friction and building payment confidence — low-cost engagement over short-term yield maximization.
- run a constant experimentation cadence (A/B/multivariate testing) to find growth inflection points, and productize what works into the core journey.
- partner with product and data science teams to build personalization models (due-date prediction, smart nudges, next-best-card-to-pay) that increase throughput.
- bring clear, data-backed narratives to cross-functional discussions (Marketing, Rewards, Product, Risk) to align on priorities and unblock execution.
- 4–7 years of experience in user growth/ category management roles, with prior ownership of high-frequency consumer transaction/payment categories or 3-5 years of experience in management consulting, investment banking, growth strategy, corporate strategy, or fintech strategy roles.
- data-driven mindset — comfortable analyzing data to form hypotheses, identify opportunities, and measure experiment success.
- track record of driving growth initiatives end-to-end (ideation → execution → measurable impact) at a consumer-first company.
- high ownership and bias for action in a fast-paced, ambiguous, agile environment.
- strong program/project management skills - able to run multiple cross-functional initiatives (product, marketing, risk, ops) simultaneously with attention to detail.
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