About this role
- Own the end-to-end planning and execution of physical and digital events in North America (trade shows, conferences, webinars, roundtables, hosted events)
- Manage logistics, vendor relationships, booth materials, and on-site coordination
- Drive pre-event promotion, on-site engagement, and post-event follow-up campaigns
- Measure and report on event ROI, lead capture, and pipeline influence
- Help establish and grow Didomi's brand awareness in the North American privacy & consent management space, and Addingwell’s brand awareness in the server-side space
- Identify and act on local market opportunities (media, associations, podcast…)
- Localize global campaigns for the North American audience and adapt messaging for regional relevance
- Work hand-in-hand with the North American Account Executive and SDR teams to align marketing programs with pipeline goals
- Participate in monthly GTM calls and provide marketing performance updates
- Coordinate with the Customer Success team on retention and expansion marketing initiatives
- Coordinate the creation of local marketing assets: landing pages, one-pagers, case studies, videos, and more
- Ensure sales teams are equipped with up-to-date collateral to support every stage of the buyer journey
- Work with global marketing to adapt and produce region-specific content
- Own the North America marketing budget: planning, allocation, and spend tracking
- Set up and maintain KPI dashboards covering lead generation, pipeline contribution, and event performance
- Continuously analyze program effectiveness and propose improvements
- 5+ years of B2B marketing experience, ideally in SaaS or enterprise software
- Proven track record managing events (in-person and virtual) end-to-end
- Strong understanding of demand generation and how marketing drives pipeline
- Experience working closely with sales teams in a fast-paced environment
- Ability to work autonomously and manage multiple projects simultaneously
- Super hands-on
- Excellent written and verbal communication skills in English
- Familiarity with tools like HubSpot, Salesforce, Notion, and webinar platforms is a plus
- Familiarity with AI tooling for marketing purposes and Claude.ai
- Knowledge of the North American B2B tech ecosystem
- Screening call with HR
- Interview with Marketing Director
- Discussion with COO & VP Global Strategic Accounts
- Final interview with a Co-founder (CRO or CEO)
Tech stack
HubSpotSalesforce
Salary context
-45%
below median
Based on 4,500+ Marketing roles with disclosed salary ranges tracked on NewJob.