Key Responsibilities:
- Work with the Marketing team to plan and execute content calendars
- Spot social trends and develop content ideas with viral potential
- Assist in conducting trend research and creating engaging social media content aligned with the brand’s messaging across platforms including Instagram, TikTok, Xiaohongshu, Facebook, and the website
- Head community management on TikTok, including responding to comments and DMs
- Work closely with the Marketing team to develop creative briefs, copywriting (for social media posts, ads, and emails), and the monthly content calendar.
- Generate leads for partnerships and collaboration opportunities (i.e., KOLs, UGC creators, and brands).
- Leverage AI tools to ideate content concepts, draft copy, and enhance creative workflows
- Support other ad-hoc marketing initiatives as needed.
Qualifications:
- Currently pursuing a degree in Marketing, Communications, Business, or a related field, but not mandatory
- Experienced with at least two social media platforms (Instagram, Xiaohongshu, TikTok, Facebook)
- Skilled in photo and video editing tools (e.g., CapCut or similar)
- Comfortable and confident being in front of the camera for content creation
- Excellent communication and interpersonal skills, both verbal and written, Strong command of English. Proficiency in Mandarin is a plus to support content on Xiao Hong Shu
- A natural passion and enthusiasm for fashion and social media
- Relevant internship or freelance experience in marketing, content creation, or social media is a plus
- Able to commit to full-time work for at least 6 months is a plus
Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my , OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).
We are a diverse team across Southeast Asia, India, Taiwan, and Hong Kong, united by our goal to create a sustainable and circular future. Through tech-driven platforms and innovation, we empower users to buy and sell pre-loved items with confidence. We leverage cutting-edge technology, including advancements in AI to enhance user experience, safety, and convenience both online and offline. Join us in shaping the future of recommerce, where sustainability and technology come together to create real-world impact
About Refash
Refash has transformed what it means to buy and sell secondhand fashion, and it wants to ignite a new generation of consumers to "think like-new" for a more sustainable future. To date, Refash has processed over 5 million pieces of clothing that would otherwise have gone to the landfills. With a mission to 'inspire the next generation of consumers to think secondhand first', Refash has now expanded to 10 physical stores islandwide and counting, offering a frictionless thrifting experience for all. Start your thrifting experience at Refash today.
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