BTSE Group

KOL BD Associate

BTSE Group · Jakarta, Indonesia
Jakarta, Indonesia Posted 2026-07-08
Type
Full-time
Experience
3+ yr

KOL Identification & Partnership Development

Proactively identify, evaluate, and onboard high-impact crypto thought leaders and content creators across key platforms (X/Twitter, Telegram, YouTube, TikTok, and Discord).

Negotiate and structure diverse collaboration models, including sponsorships, affiliate programs, and AMAs - ensuring complex KOL fee calculations align with budgetary targets.

Build and nurture sustainable, long-term relationships with top-tier Web3 influencers to consistently amplify brand authority and reach.

Campaign Strategy & Execution

Design and execute targeted KOL marketing initiatives specifically aimed at driving user acquisition, community engagement, and trading volume.

Collaborate closely with internal marketing teams to seamlessly integrate KOL activities with broader product launches, promotions, and regional events.

Performance Tracking & Reporting

Monitor critical KPIs (ROI, conversion rates, engagement metrics) using data analytics to continuously evaluate campaign performance and optimize ROI.

Deliver comprehensive, data-backed reports on partnership outcomes, budget utilization, and campaign effectiveness to key stakeholders.

Market & Competitor Analysis

Stay ahead of market shifts, emerging influencer networks, and competitor tactics within the Web3, DeFi, and broader crypto ecosystems to identify new growth vectors.

Minimum  experience :

3–5 years of experience in Business Development, Affiliate Marketing, Partnerships, KOL Management, or Growth Marketing.

2 years of experience in the Web3, crypto, fintech, or digital platform industry is highly preferred.

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

Proven experience in KOL Management or Partnerships, with a strong preference for candidates from the Crypto or Web3 industry.

Native or fluent English proficiency, with exceptional presentation and high-stakes negotiation skills.

Strong data literacy and familiarity with analytics, including hands-on experience managing and calculating complex KOL payout models and commission structures.

A proactive, highly communicative self-starter who thrives independently and under pressure within a fast-paced environment.
Existing, active network or personal relationships with top-tier Web3/Crypto influencers, creators, and community leaders.

Competitive total compensation package

Various team-building programs and company events

And many more! Apply and let us tell you more!

D
(Sr.) Data Scientist
Taipei, Taiwan
Data & ML
E
(Sr.) Frontend Developer (web3/blockchain experience preferred)- Mandarin Speake
APAC Remote
Engineering
E
(Sr.) Java Engineer, Matching Engine Team
Taipei, Taiwan
Engineering
See all 25+ roles at BTSE Group →
2
Associate Producer
2K Games San Mateo, CA
Operations
$85K–$126K
3
Associate Producer
31st Union San Mateo, CA
Operations
$85K–$126K
8
Market Growth Associate
805Title Santa Barbara, CA Remote
Operations
$60K–$125K
A
Communications Associate
A24 Various Locations
Operations
$110K–$135K
See all Operations roles →

Interested in this role?

Apply directly on the company site — no recruiter middleman, no account required.

Apply now →
Apply on company site