Who We Are
Spot & Tango is a pet health & wellness brand on a mission to make mealtime better for dogs, and life simpler for the people who love them. Our recipes are developed by leading animal nutritionists, and are made with only real, human-grade ingredients... and nothing artificial. Through UnKibble™ and our original fresh-frozen line, we’re rethinking what feeding your dog well can look like, one bowl at a time. Since our founding in 2018, we have served over 200 million meals to happy pets across the US and Canada.
We’re a team of builders, problem solvers and dog people, united by the belief that dogs deserve better. We’re looking for people who want to do the best work of their career, dig into challenges with smart people, and help shape a brand that’s redefining an entire category. This is a chance to join a high-growth e-commerce company and have an outsized impact in a fast-paced, ambitious environment. Plus, you get to think about dogs all day.
Who You Are
You are passionate about building and running Influencer programs. You're equally comfortable negotiating a rate, reading a performance report, and telling a creator why their draft isn't quite there yet.
As our new Sr. Influencer Marketing Manager, you will report directly to the Director of Growth Marketing, oversee a team of part-time contractors and work closely with the paid social team. You'll inherit a creator partnerships program with real traction and real revenue behind it. Your job is to turn it into a scalable machine with better systems, sharper creative and clear measurement backed by data.
Responsibilities
- Take our creator partnerships program from spreadsheets to a proper CRM, giving us clear visibility into the full creator recruitment pipeline from cold outreach to contract signing
- Own the contracting process end to end: draft and negotiate terms, track usage rights and exclusivity windows, and keep renewals from lapsing
- Manage a team of part-time contractors, setting priorities and quality standards for creator sourcing, outreach and negotiation
- Manage the influencer budget set by the Director of Growth Marketing: allocate spend across creator tiers and channels, negotiate rates, and track cost-per-deliverable against targets
- Maintain a steady monthly pipeline of high-quality content from existing creators: assign briefs, review drafts, and give feedback so work meets the creative standards set by the paid social team
- Write new briefs based on emerging trends across TikTok, Instagram, and YouTube Shorts
- Run the product gifting and seeding program: build loyalty with micro-influencers and long-tail creators through consistent, well-targeted sends, and use gifting to drive earned coverage around new product launches
Requirements
- 4+ years of influencer or creator marketing experience
- Experience managing budgets and agency relationships
- Strong analytical skills with experience building reporting frameworks
- Exceptional organizational skills, with a proven track record of handling hundreds simultaneous conversations
- Strong negotiation skills, and a clear sense of what a creator is actually worth to us — you can land a rate that works for both sides without burning the relationship
- Impeccable attention to detail with contracts, and the discipline to keep terms tracked across a large and growing roster
- Dog lover a plus!
Anticipated Base Salary: $120K - $130K
This is a hybrid position based in our Midtown Manhattan office.
In-office presence is required on Mondays, Wednesdays, and Thursdays.
Spot & Tango is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.