You'll report to our CMO and lead the Brand function for Bloom & Wild across the UK and Germany. You'll own our brand strategy end-to-end, from positioning and campaign development to budget and team leadership, making sure everything we do ladders back to the business objectives and shows up as a genuine challenger brand.
Key Responsibilities
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Brand Strategy & Positioning: Own our overarching UK & DE brand strategy, keeping every piece of output aligned to business priorities.
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Campaign Development: Turn consumer, cultural and competitor insight into compelling, insight-led campaigns and seasonal moments.
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Budget & Media Planning: Own the annual brand marketing budget and make the ATL/digital investment calls that drive brand health.
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Team Leadership: Lead and grow a multi-disciplined team across PR, Social, Content, Partnerships and Influencer, connecting their work to real business metrics.
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Brand Leadership: A proven track record as a commercially successful brand lead, ideally across both mature and scaling markets.
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Team Management: Strong experience building and developing high-performing teams.
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Exec Presence: SLT experience and the ability to influence effectively at Exec level.
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Commercial Creativity: A strong creative instinct balanced with a sharp commercial mindset.
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AI Curiosity: Genuine enthusiasm for using AI to enhance how you and your team work.
Don't check every box? Please apply anyway! We hire for potential and diverse perspectives over exhaustive checklists.
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✨ Flexibility: Core hours (10–4), hybrid or remote working, plus up to 45 days per year to work abroad.
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🌴 Time Off: 25 days holiday + birthday + flexible bank holidays + a volunteering day + a day for wedding or moving house + the option to buy more annual leave
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🌱 Growth & Support: Health cash plan, flexible training framework, workplace nursery scheme, and generous product discounts