Director of Integrated Marketing

• Own the go-to-market process end-to-end, from strategic brief through launch, for new products, features, and initiatives

• Partner with cross-channel leads (paid, lifecycle, retail, etc.) to plan and execute campaigns that hit business goals

• Build and maintain a GTM framework and cadence that keeps teams aligned on timelines, positioning, and success metrics

• Partner with Brand Creative to shape and evolve brand strategy and craft campaigns that connect strategy to communications

• Partner with Product to bring software feature announcements and hardware launches to life through integrated campaigns that drive sales, engagement, and brand love

• Oversee organic social and community, setting the strategy and standard for how Fi shows up across these owned, non-paid environments

• Guide content strategy, voice, and community engagement to build a loyal, vocal Fi audience

• Work closely with the B2B team to develop partnership concepts and go-to-market plans

• Execute partner marketing campaigns from concept through launch and measurement

• Help optimize the performance of Fi's rescue program, partnering cross-functionally to grow its reach and impact
• 8+ years of marketing experience, including product marketing and/or integrated campaign management, with 2-3+ years in a people-leadership role

• Proven track record owning a GTM process from brief to launch, ideally for a consumer hardware, subscription, or DTC brand

• Experience managing or closely partnering with organic social and community teams

• Comfort working with B2B or partnerships teams to build and execute co-marketing campaigns

• Strong cross-functional collaborator who can align creative, brand, and channel teams around a single strategy

• Excellent written and verbal communication skills

• Data-informed decision-making, comfortable setting goals, tracking performance, and adjusting course
• Time to Recharge: Enjoy flexible PTO to take the breaks you need.

• Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.

• Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.

• Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.

• Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.

• Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!

• Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.

The anticipated base salary range for this position is $170,000–$210,000. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, which may evolve during the hiring process. As a fast-growing Series B startup, Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.