Salesforce Marketing Cloud (SFMC) Specialist

Key Responsibilities

• Platform Maintenance & Operations

• Ensure continuous availability, performance, and security of Salesforce Marketing Cloud.

• Perform routine checks and maintenance of Automation Studio, Journey Builder, Email Studio, and other SFMC modules.

• Monitor and troubleshoot issues related to data sync, send failures, and integration anomalies.

• Coordinate with internal teams to apply platform updates, patches, and resolve system bugs.

• Client Guidance & Enablement

• Act as the subject matter expert (SME) on SFMC functionalities and best practices.

• Guide clients on using SFMC modules to achieve marketing objectives (e.g., email personalization, journey automation).

• Support onboarding and training sessions for client teams on campaign management and reporting.

• Translate client requirements into SFMC capabilities and workflows.

• Feasibility Assessment & Solution Advisory

• Assess new marketing or integration requests for technical feasibility within SFMC.

• Evaluate compatibility of proposed solutions with existing data models, automation flows, and business rules.

• Provide effort estimation, solution options, and highlight possible constraints to stakeholders.

• Collaborate with architects or developers to design scalable and sustainable solutions.

• Campaign Support & Optimization

• Monitor campaign performance and provide insights or recommendations for optimization.

• Documentation & Process Improvement

• Maintain documentation of configurations, processes, and changes within the system.

• Propose and implement improvements to streamline operational workflows and reduce manual overhead.

• Stay updated on new SFMC features and releases, advising clients on potential adoption.

Required Skills & Experience

• Proficiency in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, Contact Builder, and Content Builder.

• Strong understanding of data extensions, subscriber management, and marketing automation.

• Technical troubleshooting and maintenance skills, especially in resolving platform issues (e.g., data sync errors, send failures).

• Excellent client communication and stakeholder management abilities.

• Ability to translate business requirements into platform capabilities and explain technical concepts in a business-friendly manner.

• Experience in feasibility analysis and solution design for marketing and integration requests.

• Critical thinking to assess options, limitations, and suggest scalable solutions.

Desirable Attributes

• Experience mentoring or training junior staff.

• Proactive in process improvement and documentation.

• Ability to work independently and as part of a cross-functional team.

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